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What We Offer

Monthly marketing services in Worcester, MA & beyond

At Makin’ It Marketing, we don’t believe in one-size-fits-all marketing. Every service we offer is crafted to fit your business and help you climb higher. We handle social media marketing, paid ads management, email campaigns, and more, providing clear direction and hands-on help to keep your growth moving forward.

Here’s a look at all the ways we can help you on an ongoing basis...

Social Media Management

We create scroll-stopping content and manage your social platforms to build a community that can't get enough of your brand. When you hire us to do your social media, you'll never have to worry about:

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  • Creating captions for posts

  • Scheduling posts

  • Monitoring & responding to comments

  • Engaging with other accounts to grow

  • What you should be posting on each platform (hint: don't push the same post out everywhere - different platforms have different audiences)

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Websites & SEO

We keep your website running smoothly and continuously optimize it so your business shows up in both traditional search results and AI-driven search experiences. When you hire us to manage your website and SEO, you won’t have to worry about:

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  • Updating your events, promotions, and time-sensitive content so your site stays accurate and relevant

  • Running SEO reports and making adjustments based on real data and how people are actually searching today

  • Making sure your forms, integrations, and plugins are working properly and staying up to date

  • Structuring your website content so it’s easily understood by search engines and AI tools

  • Doing keyword and topic research that aligns with real customer searches, including conversational and AI-driven queries

  • Creating content that answers your prospective customers' questions and increases your chances of showing up in search results and AI summaries

  • Staying on top of technical updates, performance, and algorithm changes so your site doesn’t fall behind

Paid Ads

We take the guesswork out of running ads by managing and optimizing campaigns that are built to perform in today’s AI-driven ad landscape. When you hire us to run your paid ads, you’ll never have to worry about:

  • Setting up or managing Google or Facebook ad accounts

  • Choosing the right keywords, audiences, and signals so AI can find the right customers for you

  • Wasting budget on underperforming ads - we continuously optimize based on real performance data, not assumptions

  • Keeping up with new ad formats and placements, including ads within AI search experiences and across platforms

  • Staying up-to-date on platform changes, automation tools, and best practices as advertising continues to evolve

  • Meeting with Google reps or support (we handle that for you)

  • Reviewing confusing analytics - we translate performance into clear insights, reports, and next steps

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Email Newsletters

We help you stay top of mind with your audience through consistent, strategic email marketing. When you hire us to manage your newsletters, you’ll never have to worry about:

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  • Writing and designing regular emails to your audience

  • Developing branded visuals like memes or graphics to boost engagement

  • Scheduling emails so they hit inboxes at the right time

  • Making sure your contact list stays clean and up-to-date

  • Reviewing performance metrics and providing strategy recommendations for what to do next

Hourly Retainers

Working with us on a hourly retainer is the most flexible way to get consistent marketing support across the areas you need most and to get the in-house marketing team you've been dreaming of minus the management and the price tag. We combine strategy, content, and execution into one streamlined service.  

Here’s what’s included:

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  • Strategy calls, project coordination, and ongoing support

  • Brand development, messaging updates, and visual consistency

  • Social media planning, content creation, and audience engagement

  • Website edits, SEO improvements, and new page builds

  • Email newsletter creation, scheduling, and performance tracking

  • Paid ad research, campaign management, and results analysis

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