Ivy has been an integral part of Makin’ It Marketing for nearly three years, helping shape the social media strategies and day-to-day execution behind some of our largest client accounts. As Social Media Manager, she serves as the primary lead for many of our casino, hospitality, and staffing clients, working closely with their teams to plan content, develop campaigns, manage ongoing priorities, and keep their social presence moving forward. Her role goes far beyond creating posts. Ivy is involved in the full social media process, from strategy and monthly planning to content development, client communication, engagement, and performance. She has a strong understanding of how to balance larger marketing goals with the day-to-day details that keep an account consistent, current, and connected to its audience. Before joining Makin’ It Marketing, Ivy built her marketing experience in property management, progressing from Social Media Coordinator to Director of Leasing & Marketing Specialist. She earned her Bachelor’s degree in Communication from the University of Cincinnati in 2019. Ivy’s attention to detail, organization, creativity, and ability to stay on top of fast-moving accounts have made her an important part of both our internal team and the client teams she works with every day. Now based in Southern California, she spends her free time exploring the area, hiking local trails, and hanging out with her pets.

Kevin is one of the people keeping both the creative work and the moving pieces behind it organized at Makin’ It Marketing. As a project manager and content creator, he works across client accounts to turn strategies and ideas into finished work, coordinating projects while also being hands-on with content, design, websites, and day-to-day marketing needs. His role touches nearly every stage of the process. Kevin helps plan and develop social media content, write copy, create graphics, manage client projects and deadlines, and keep brand voice and visuals consistent across platforms. He also works on client websites in Wix and WordPress, handling everything from ongoing updates and new pages to larger website projects. His range makes him someone our team can rely on to take an idea from the initial conversation through execution while keeping the details organized along the way. Kevin brings a strong business and leadership background to the creative side of his role. He holds a Bachelor’s degree in Management and Marketing from Nichols College, an MBA with a certificate in Project Management, and a Master of Science in Organizational Leadership. That combination of project management, marketing, and creative experience gives him a unique perspective on how all the pieces of a client’s marketing fit together. Outside of work, Kevin is usually exploring somewhere new. His love of travel has taken him around the world while continuing to work remotely with the Makin’ It Marketing team and our clients.

Carly brings a strong background in social media, video, and visual content to the Makin’ It Marketing team. A Massachusetts native, she graduated from Framingham State University with a Bachelor’s degree in Marketing and a minor in Business Administration. Her marketing experience began in the fashion industry, where she worked across content creation, social media management, and e-commerce marketing. She later expanded her experience into industries including retail and dental, giving her the opportunity to create content for very different audiences and brands. At Makin’ It Marketing, Carly works directly with clients to capture and create the content that brings their marketing strategies to life. She supports on-site content shoots, short-form video production, editing, social media, and ongoing content development, with a focus on creating content that feels natural to each brand. Outside of work, Carly enjoys competing in pageants, fitness, traveling, modeling, scrapbooking, and keeping up with trends across fashion and social media.