
Meet our Founder & CEO
Tara Ostromecky is the founder and creative force behind Makin’ It Marketing. Based in Worcester, MA, she leads our team with a clear vision: to help service-based businesses turn complex goals into smart, actionable marketing that actually works.
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With a background that spans small businesses, agencies, and a Fortune 500 company, Tara launched Makin’ It Marketing to fill a gap she saw across the industry: too many businesses were investing in content without a clear strategy or ongoing support. Today, she and the team serve clients across the U.S., especially in industries where trust, reputation, and relationships matter most: hospitality, construction, and staffing.
Under Tara’s leadership, we’ve helped clients:
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Reach millions of organic impressions through targeted social media
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Increase event attendance and revenue with strategic content and advertising
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Gain thousands of followers and profile visits with cohesive storytelling
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Reposition their brands to better connect with high-value audiences
Tara is known for her ability to bring clarity and structure to even the most chaotic marketing efforts. Clients trust her not just for her experience, but for her empathy, sharp instincts, and ability to pivot as their business grows.
She’s been recognized for both her leadership and community impact, earning Best New Business by the Worcester Business Journal in 2024 and 'Gold' in the CommunityVotes Worcester 2026 Awards, as well as serving as a speaker, mentor, and board member for organizations like EforAll, The Venure Forum, Auxilium, Nichols College, and Worcester Technical High School.
Tara leads with integrity and intention, building partnerships that feel less like vendor relationships and more like an extension of your team. When you work with us, you’re getting much more than outsourced marketing services; you’re gaining a team that’s fully invested in your success.
Our Creative Team.
We’re a tight-knit crew of creatives, strategists, and problem-solvers who genuinely care about the work we do and the people we do it for. From big-picture planning to last-minute edits, our team brings fresh ideas, sharp execution, and a can-do attitude to every project. We’re known for being easy to work with, quick to respond, and fully invested in helping our clients grow. When you work with us, you get more than a marketing partner; you get a team that’s in it with you, every step of the way.
Ivy S.
Social Media Manager

Born and raised in Cincinnati, Ohio, Ivy graduated from the University of Cincinnati with her Bachelor’s in Communications in 2019 and has had a passion for all things social media ever since. She discovered her love for marketing in her first full-time role at a property management company, where she took over the brand’s social channels and quickly became the go-to for all things digital. From designing signage for new properties to supporting a full website rebrand, Ivy developed a well-rounded creative skill set and a sharp eye for detail. At Makin’ It Marketing, Ivy leads social media strategy for many of our hospitality and staffing clients. She’s known as a true social media pro—always staying ahead of trends, bringing fresh ideas to the table, and turning feedback into polished, high-performing content. Ivy’s attention to detail, creative instincts, and consistent communication make her a favorite among clients and team members alike. She continues to pursue industry certifications and new tools to stay sharp in this fast-paced field. Now based in Southern California, Ivy spends her free time exploring her new area, hiking local trails, or hanging out with her pets.
Kevin C.
Content Creator
![advancement-headshots-8[34566].jpg](https://static.wixstatic.com/media/b04fff_5e8aa5c32b994f21ad76c1ce71e79b15~mv2.jpg/v1/fill/w_980,h_1470,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/advancement-headshots-8%5B34566%5D.jpg)
Kevin is a creative multitasker who supports a wide range of marketing services, with strengths in design, visual appeal, strategy, and brand consistency. At Makin’ It Marketing, he plays an important role in content development, helping bring each brand’s voice to life across different platforms while making sure everything aligns with the overall strategy and looks just as good as it reads. He also helps manage the backend of websites on platforms like Wix and WordPress, making content updates, adding new pages, and keeping everything running smoothly behind the scenes. With a strong eye for detail and a clear sense of tone, Kevin helps clients stay consistent, polished, and on brand. Kevin holds a Bachelor’s degree in Management and Marketing from Nichols College, along with an MBA and a Master of Science in Organizational Leadership (MSOL). Outside of work, you’ll usually find him off the beaten path traveling and looking for new ways to step outside his comfort zone.
Carly Jacobs
Content Creator

Born and raised in Massachusetts, Carly graduated from Framingham State University with a Bachelor’s degree in Marketing and a minor in Business Administration. Throughout her college experience, she developed a passion for social media, content creation, and using storytelling to help brands connect with their audiences. She discovered her love for marketing through hands-on experience in the fashion industry, where she gained experience in content creation, social media management, and e-commerce marketing. She continued to expand her skills across industries including retail and dental, developing a strong understanding of brand storytelling, digital strategy, and creating content that resonates with different audiences. At Makin’ It Marketing, Carly supports clients through content creation, video production, and social media strategy. She creates engaging content, edits short-form videos, and helps bring each brand’s story to life across digital platforms. Outside of work, Carly enjoys competing in pageants, staying active through fitness, traveling, modeling, scrapbooking, and keeping up with the latest trends in fashion and social media. She is always looking for new ways to learn, grow, and bring fresh ideas to every project she takes on.
Our Creative Team.
We’re a tight-knit crew of creatives, strategists, and problem-solvers who genuinely care about the work we do and the people we do it for. From big-picture planning to last-minute edits, our team brings fresh ideas, sharp execution, and a can-do attitude to every project. We’re known for being easy to work with, quick to respond, and fully invested in helping our clients grow. When you work with us, you get more than a marketing partner; you get a team that’s in it with you, every step of the way.
Ivy S.
Social Media Manager

Born and raised in Cincinnati, Ohio, Ivy graduated from the University of Cincinnati with her Bachelor’s in Communications in 2019 and has had a passion for all things social media ever since. She discovered her love for marketing in her first full-time role at a property management company, where she took over the brand’s social channels and quickly became the go-to for all things digital. From designing signage for new properties to supporting a full website rebrand, Ivy developed a well-rounded creative skill set and a sharp eye for detail. At Makin’ It Marketing, Ivy leads social media strategy for many of our hospitality and staffing clients. She’s known as a true social media pro—always staying ahead of trends, bringing fresh ideas to the table, and turning feedback into polished, high-performing content. Ivy’s attention to detail, creative instincts, and consistent communication make her a favorite among clients and team members alike. She continues to pursue industry certifications and new tools to stay sharp in this fast-paced field. Now based in Southern California, Ivy spends her free time exploring her new area, hiking local trails, or hanging out with her pets.
Kevin C.
Content Creator
![advancement-headshots-8[34566].jpg](https://static.wixstatic.com/media/b04fff_5e8aa5c32b994f21ad76c1ce71e79b15~mv2.jpg/v1/fill/w_980,h_1470,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/advancement-headshots-8%5B34566%5D.jpg)
Kevin is a creative multitasker who supports a wide range of marketing services, with strengths in design, visual appeal, strategy, and brand consistency. At Makin’ It Marketing, he plays an important role in content development, helping bring each brand’s voice to life across different platforms while making sure everything aligns with the overall strategy and looks just as good as it reads. He also helps manage the backend of websites on platforms like Wix and WordPress, making content updates, adding new pages, and keeping everything running smoothly behind the scenes. With a strong eye for detail and a clear sense of tone, Kevin helps clients stay consistent, polished, and on brand. Kevin holds a Bachelor’s degree in Management and Marketing from Nichols College, along with an MBA and a Master of Science in Organizational Leadership (MSOL). Outside of work, you’ll usually find him off the beaten path traveling and looking for new ways to step outside his comfort zone.
Justin H.
Freelance Marketing Support
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Justin is a skilled web designer and content specialist with a strong focus on WordPress and SEO. As part of the Makin’ It Marketing team, he supports our clients by managing the technical side of website updates, developing new landing pages, and optimizing site content for performance and searchability. Whether it’s building custom layouts in Elementor, ensuring pages are mobile-friendly and on-brand, or handling the behind-the-scenes details that keep a website running smoothly—Justin is our go-to. With a background in digital marketing and multimedia content creation, Justin brings both creative vision and technical precision to every project. He’s led the development of SEO-focused landing pages, supported full site redesigns, and continuously monitors and updates web content using tools like WordPress and Volley to make sure everything stays current and effective. A graduate of Nichols College with a degree in Marketing and an MBA, Justin started exploring marketing through a sports and entertainment class in high school—and hasn’t looked back since. When he’s not optimizing websites or fine-tuning designs, you’ll find him playing golf, traveling, or longboarding through Boston with his camera in hand.
Our Approach
At Makin’ It Marketing, everything starts with strategy. We don’t jump into deliverables just to stay busy...we take the time to understand your business, your goals, and what actually moves the needle in your industry. From there, we don’t hand off a plan and wish you luck; we execute it. Our team becomes your team, handling the day-to-day content, campaign builds, website updates, and brand consistency so you don’t have to. We're a firm focused on creativity, adaptability, and helping our clients achieve their vision of success.
Us in Numbers
50M+
Social media impressions per year across clients
3
Industry awards
100+
Businesses served & counting
50+
Hours of giving back to Worcester, MA, entrepreneurs & small businesses per year
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