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What We Offer
Monthly marketing services in Worcester, MA & beyond
At Makin’ It Marketing, we don’t believe in one-size-fits-all marketing. Every service we offer is crafted to fit your business and help you climb higher. We handle social media marketing, paid ads management, email campaigns, and more, providing clear direction and hands-on help to keep your growth moving forward.
Here’s a look at all the ways we can help you on an ongoing basis...
Social Media Management
We create scroll-stopping content and manage your social platforms to build a community that can't get enough of your brand. When you hire us to do your social media, you'll never have to worry about:
Creating captions for posts
Scheduling posts
Monitoring & responding to comments
Engaging with other accounts to grow
What you should be posting on each platform (hint: don't push the same post out everywhere - different platforms have different audiences)
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Websites & SEO
We keep your website running smoothly and continuously optimize it so your business shows up in both traditional search results and AI-driven search experiences. When you hire us to manage your website and SEO, you won’t have to worry about:
Updating your events, promotions, and time-sensitive content so your site stays accurate and relevant
Running SEO reports and making adjustments based on real data and how people are actually searching today
Making sure your forms, integrations, and plugins are working properly and staying up to date
Structuring your website content so it’s easily understood by search engines and AI tools
Doing keyword and topic research that aligns with real customer searches, including conversational and AI-driven queries
Creating content that answers your prospective customers' questions and increases your chances of showing up in search results and AI summaries
Staying on top of technical updates, performance, and algorithm changes so your site doesn’t fall behind
Paid Ads
We keep your website running smoothly and continuously optimize it so your business shows up in both traditional search results and AI-driven search experiences. When you hire us to manage your website and SEO, you won’t have to worry about:
Setting up or managing Google or Facebook ad accounts
Choosing the right keywords, audiences, and signals so AI can find the right customers for you
Wasting budget on underperforming ads - we continuously optimize based on real performance data, not assumptions
Keeping up with new ad formats and placements, including ads within AI search experiences and across platforms
Staying up-to-date on platform changes, automation tools, and best practices as advertising continues to evolve
Meeting with Google reps or support (we handle that for you)
Reviewing confusing analytics - we translate performance into clear insights, reports, and next steps
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Email Newsletters
We help you stay top of mind with your audience through consistent, strategic email marketing. When you hire us to manage your newsletters, you’ll never have to worry about:
We offer audits for:
Writing and designing regular emails to your audience
Developing branded visuals like memes or graphics to boost engagement
Scheduling emails so they hit inboxes at the right time
Making sure your contact list stays clean and up-to-date
Reviewing performance metrics and providing strategy recommendations for what to do next
Hourly Retainers
Working with us on a hourly retainer is the most flexible way to get consistent marketing support across the areas you need most and to get the in-house marketing team you've been dreaming of minus the management and the price tag. We combine strategy, content, and execution into one streamlined service.
Here’s what’s included:
Strategy calls, project coordination, and ongoing support
Brand development, messaging updates, and visual consistency
Social media planning, content creation, and audience engagement
Email newsletter creation, scheduling, and performance tracking
Paid ad research, campaign management, and results analysis
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