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Resources
Marketing insights, industry trends, and practical strategies to help you keep making moves.
Explore the latest marketing strategies, networking opportunities, industry trends, and digital insights from the Makin' It Marketing team.


Achieve Social Media Growth Without an In-House Marketing Team
The truth is, building a strong online presence doesn’t require an in-house marketing team; it takes the right team that understands your brand like it’s their own. For many businesses, adding daily content creation, trend monitoring, analytics, and campaign strategy can be a lot to juggle. Without proper support, it often leads to burnout or inconsistent results. That’s where partnering with a marketing firm can change the game. Why You Don’t Need an In-House Marketing Team


Casino Marketing Strategy: What Every Casino Should Have in Place
Casino marketing requires more than a full calendar of promotions and consistent activity across channels. The properties that see stronger player engagement, higher return visits, and more efficient internal operations have a clear structure behind how their marketing is planned and executed. Marketing teams are managing promotions, events, player communication, and digital channels at the same time. Without a defined system connecting those efforts, execution becomes incons


What Super Bowl Ads Reveal About Marketing Trends
The Super Bowl includes much more than football. For marketers, it’s one of the biggest moments of the year to build brand awareness. Millions of people are watching, and brands are all competing for just 30 - 60 seconds of attention. This year’s Super Bowl ads gave us a pretty clear look at where marketing is headed in 2026, and honestly, it aligns with how we’re guiding our clients’ marketing (and our own) this year. Here’s what stood out to us… More brands are tapping into


Reflecting On Growth as 2025 Wraps Up
As 2025 comes to a close, we’re taking a minute to look back on some of our biggest wins and reflect on what we accomplished this year. In this edition, we’re walking through some of our biggest wins from the year and the lessons learned. We’ll share what strategies paid off, what surprised us, and what we plan to double down on heading into next year. Thanks for being part of the journey! Let’s get into it… Achieved 4 Million Impressions Per Month We achieved some hefty m
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