Reflecting On Growth as 2025 Wraps Up

As 2025 comes to a close, we’re taking a minute to look back on some of our biggest wins and reflect on what we accomplished this year. 

In this edition, we’re walking through some of our biggest wins from the year and the lessons learned. We’ll share what strategies paid off, what surprised us, and what we plan to double down on heading into next year. 

Thanks for being part of the journey! Let’s get into it…

Achieved 4 Million Impressions Per Month 

We achieved some hefty metric goals this year, including 4 million impressions per month for one of our clients in the casino industry. For them, we act as an extension of their internal marketing team, doing everything from marketing strategy to social media management. With 4 million impressions per month on Facebook alone - that’s a total of 48 million impressions for one of their platforms this year!

How did we do it? Showing up consistently on the feed is the first and most important step to boosting social media presence. Results like this tell us the algorithm is favoring our content, so don’t forget to check your analytics regularly and alter your content strategy accordingly. By posting a variety of content at a consistent rate, introducing new and creative design elements, mixed with paid ads and personalized content, we were able to speak directly to our target audience in a meaningful way. 

Some lessons on improving your impressions into the new year… pay attention to the algorithm and don’t fall into content fatigue. Explore new and creative hooks, freshen up your messaging, post as often as possible, and test new ideas that align with your audience. 

Introduced our Start Makin’ It Weekly Newsletter on LinkedIn

When it comes to marketing, it’s easy to feel overwhelmed with the feeling of “are we doing enough?” and the urge to find new ways to reach your audience. We felt that too this year, and that’s exactly how our weekly newsletter was born.

We asked ourselves: what tips, insights, and experience could we share to help business leaders feel more confident in their marketing and stay in the loop on what’s happening in the industry? That led to Start Makin’ It, a newsletter built to deliver practical and genuinely useful tips that business owners can try on their own.

From idea to launch to showing up consistently each week, Start Makin’ It has already helped over 5,000 people who viewed our newsletter feel more confident tackling their social media and marketing, backed by what we’re seeing firsthand and the trends shaping the space right now.

We Helped Several Clients Start Businesses

Our hands-on strategy sessions, specialized logo and branding services, and custom website design services made an impact this year for the clients that came to us for help starting or enhancing their businesses. Feedback from our clients has shown us that they truly appreciate our approach, which is always hands-on as we’re strong believers in getting to know the ins and outs of our clients’ businesses before building any marketing materials for them. 

Branding comes out of those conversations. Once we understand the business, the rest gets easier to define. We work with our clients to build something that would make sense to anyone on the outside, and make sure that the brand is easy for people to recognize and understand. When everything is built from the same foundation, it shows up consistently across channels and feels cohesive instead of pieced together.

We Added ‘Startups’ to Our Areas Of Specialization 

This year, we intentionally expanded our work with startups through our involvement with The Venture Forum as a client and Auxilium as a partner.

Being active in both communities has put us in direct conversation with Worcester-based founders who are validating ideas and figuring out how to move forward.

Hosting workshops and working alongside these networks has given us a clear view into what early-stage teams actually need when they are building traction and thinking about growth.

That exposure naturally led us to focus more intentionally on startup work, supporting founders who are building from the ground up and navigating decisions around scaling and fundraising.

Celebrated 3 Years Being in Business Full Time

What a year it’s been! We’re proud to celebrate 3 years of being in business full-time, and 5 years since Tara founded Makin’ It Marketing. These milestones reflect our commitment to helping our clients reach their marketing goals, supported by a team that truly loves what we do every single day.

This year also marked a 2-year milestone with one of our casino clients, who we work with on an hourly retainer and typically do 100+ hours a month for them. It’s a partnership we’re incredibly proud of, and a brand we’ve grown to know and love just as much as our own. As we continue to grow, we stay focused on building lasting relationships and feeling genuinely connected to the companies we work with. We’re incredibly lucky to grow alongside our community. 

And finally, we celebrated some exciting team milestones too, with Ivy hitting her 2-year anniversary and Kevin reaching his 1-year mark. We even took on a new team member this year - Simeon, who’s our Business Development Representative. As our client list grows, so does our team, and we’re so grateful for the people who have been with us along the way. All around, it’s been an outstanding year for the Makin’ It Marketing family. 2026 here we come!