Resources

Hiring a social media agency involves more than comparing pricing and the number of posts included each month. Learn what to look for when choosing a social media management partner, including strategy, original content creation, Reels, community management, approvals, reporting, paid social support, and ongoing account management, plus how Makin’ It Marketing helps businesses build a more consistent and effective social media presence.

Think about the last time a company's social media post made you stop scrolling. Chances are, it wasn't a polished graphic or an advertisement, it was a person. Maybe it was a business owner sharing their story, an employee explaining their work, or a behind-the-scenes look at a project. It felt genuine, and that's exactly why it caught your attention. For years, businesses have focused on building polished brands through professional content. While that's still important, on

Pause for a minute this morning and take a quick look at your social media profiles. It’s easy to think, “Everything looks fine, there’s nothing to update.” But strategies, bios, and profile details can become outdated before you even realize it. Considering people spend around two hours a day on social media, it’s safe to say that things like your bio, saved links, and pinned posts are some of the first things people look at when they land on your page. Here are a few thin

Let’s be honest, every business looks at what its competitors are doing, and we do it too! Before starting a new strategy or campaign, it helps to understand what others in your industry are doing and what audiences are responding to. From there, you can identify which ideas could be adapted to fit your own business. Competitor research can offer valuable insight into industry trends, how other businesses communicate with their audiences, and which content formats are gaining

Planning is everything when it comes to a successful content shoot. We make the most out of content shoots by batching content to ensure our clients have months worth of future content to work with. When a client reaches out to book a content shoot, there’s a lot happening before the camera ever turns on. We take time to understand the brand, the goals, and how the content will actually be used, so nothing gets wasted and expectations are clear. Know before you book! This is

A well-built website can last a long time, but that doesn’t mean it’s built to stay the same forever. As user behavior, design standards, and technology continue to evolve, websites need to evolve with them. Things like mobile optimization, modern SEO standards, faster load times, and shorter attention spans are still relatively new compared to how websites were built 10 years ago. If your website hasn’t been updated in years, there’s a good chance you could be missing out on