April 2025 Social Media Updates Every Business Should Know About

At Makin’ It Marketing, we track digital trends so our clients can stay focused on running their business. Whether you're leading a hospitality brand, managing a staffing firm, or growing a service-based company, these social updates could impact how you connect with your audience and grow online.

Here are five major platform shifts—and what they mean for your marketing strategy.

1. Instagram Launches Monthly Recap Summaries

Instagram is rolling out monthly recap reports that give creators and businesses quick insight into total views, top-performing posts, follower growth, and profile activity.

Why it matters: This makes performance tracking simpler and more strategic. Clearer data means smarter content decisions, especially for brands focusing on Instagram growth and Reels engagement.

2. LinkedIn Introduces Trending Video Formats

LinkedIn is testing a new feature that promotes trending video formats—like “a day in the life”—within a dedicated video feed or carousel. Users will be invited to “add to this trend,” opening the door for more relatable content on the platform.

Why it matters: This is a major opportunity for professional service brands and staffing firms to bring workplace culture and behind-the-scenes moments to the forefront on a platform built for business.

3. TikTok Ban Deadline Extended

The U.S. government has extended the deadline to ban or force the sale of TikTok by another 75 days. While companies like Oracle and Amazon are still potential buyers, the future of the platform remains uncertain.

Why it matters: If TikTok is part of your marketing mix, now is the time to diversify. Start building visibility on other platforms like Instagram Reels, YouTube Shorts, and LinkedIn video to stay protected and expand your reach. Also, don't forget about the fact that you don't really 'own' your social media channels... the companies that run the platforms do. At the end of the day, your email list and website are the only two marketing channels that can't be taken from you at any given moment.

4. Instagram Testing Lockable Posts

Instagram is experimenting with lockable content—posts or Reels that require a passcode to view. This is similar to a “reveal” sticker but with greater flexibility for full posts.

Why it matters: This could become a powerful tool for early-access promotions, exclusive content drops, or VIP offers. It’s a smart way to boost engagement and create moments of exclusivity with your audience.

5. Instagram’s Adam Mosseri Shares 2025 Growth Advice

Instagram’s head of product, Adam Mosseri, recently shared updated best practices:

• Post to your main feed regularly

• Create content designed to be shared

• Optimize posts for search, not just hashtags

Why it matters: Instagram is shifting toward search-based discovery. Captions, keywords, and value-driven content will matter more than ever—especially for brands looking to attract new followers and increase visibility without relying on ads.

Additional Updates to Watch

• TikTok trends like “God forbid a person has a hobby” and “Probably needed a hug” are driving engagement. These are easy ways to join in on relevant cultural conversations.

• Instagram now lets users watch Reels at 2x speed, making video tutorials and quick tips even more effective.

• A new Instagram Edits app is in development—a free alternative to CapCut with built-in editing features.

• Substack is expanding into video, adding short-form monetization potential for creators and brands.

Stay Ahead of the Curve

Whether you're managing a marketing team or wearing every hat in your business, it’s hard to keep up with every change. That’s where we come in.

At Makin’ It Marketing, we provide personalized marketing support built around your goals, your audience, and your brand voice. No templates, no guessing—just strategy that works.

Want help navigating these updates? Schedule Your Free Marketing Consultation

Your business could really Start Makin' It!