By: Dylan DeRubeis
As a business owner, you're always looking for ways to increase your online visibility and reach a wider audience. One of the most efficient ways to do this is by optimizing your website for search engines. Search engine optimization or (better known as SEO) is the process of improving your website's visibility in search engine results pages to increase organic traffic. In this blog, we will walk you through the basics of SEO and show you how you can best utilize all it offers to boost your client base.
Understanding SEO: What is it and why does it matter?
"Search engine optimization" is known as SEO. It's the practice of enhancing non-paid (also referred to as "organic") search engine results to increase both the quality and quantity of website traffic as well as exposure for your business. Having SEO done by professionals for your business can assist you in creating your image and establishing your company as a market leader. All while helping you rank higher organically on search engines.
The role of keywords in SEO
The use of keywords is essential for SEO. The words and phrases that users enter into search engines as keywords help them locate the information they're looking for. For instance, you might type something like "men's running shoes" into Google if you were seeking to purchase a new pair of shoes. That sentence is still a keyword even though it contains multiple words. You can improve your website's ranking in search engine results pages by using popular keywords in your content to help search engines comprehend what your website is about. Not sure how to find keywords? Learn more about our SEO packages.
The importance of quality content for SEO
When you look for things on the internet, search engines show you websites with the best and most helpful information first. By creating content that speaks to your target audience and is both entertaining and instructive. You can improve the organic traffic to your website and its search engine rating. Your business can benefit from backlinks and high click-through rates thanks to high-quality material.
The ideal position for your website page in a search result is on page 1; anything after that is uncharted territory. Analysis of 4 million Google search results show just 0.63% of people click on the second page. Without high-quality content, SEO is essentially meaningless, like a body without a soul. The ability to portray your company as a knowledgeable leader in your industry and to increase brand recognition are two major benefits of having high-quality content.
The latest SEO statistics you need to know
To understand the importance of SEO, it's important to look at some of the latest statistics. According to Backlinko:
Google currently has 86.86% of the search engine market
The #1 result in Google gets approximately 32% of all clicks
49% of marketers report that organic search has the best ROI of any marketing channel
Organic search is responsible for 59.2% of the world’s web traffic
51% of smartphone users have found a new company or product when searching on mobile
These statistics show just how important SEO is for businesses of all sizes and industries. By optimizing your website for search engines, you can tap into a huge audience and attract more customers to your business.
Conclusion: Take your business to the next level with SEO
SEO can be a powerful tool for businesses of all sizes and industries. In today's digital landscape things are changing rapidly. Google's algorithm alone changes between 500-600 times per year. That's why it's so important to always optimize your website for search engines and stay in the loop with SEO trends. By doing so you can increase your online visibility, attract more organic traffic, and grow your business. If you're interested in learning more about how SEO can help your business, schedule a complimentary 15-minute discovery call with us to chat about how we can make your business more successful!
Contact Makin’ it Marketing today to learn more about our SEO offerings.