Think about the last time a company's social media post made you stop scrolling. Chances are, it wasn't a polished graphic or an advertisement, it was a person. Maybe it was a business owner sharing their story, an employee explaining their work, or a behind-the-scenes look at a project. It felt genuine, and that's exactly why it caught your attention. For years, businesses have focused on building polished brands through professional content. While that's still important, on

Pause for a minute this morning and take a quick look at your social media profiles. It’s easy to think, “Everything looks fine, there’s nothing to update.” But strategies, bios, and profile details can become outdated before you even realize it. Considering people spend around two hours a day on social media, it’s safe to say that things like your bio, saved links, and pinned posts are some of the first things people look at when they land on your page. Here are a few thin

Let’s be honest, every business looks at what its competitors are doing, and we do it too! Before starting a new strategy or campaign, it helps to understand what others in your industry are doing and what audiences are responding to. From there, you can identify which ideas could be adapted to fit your own business. Competitor research can offer valuable insight into industry trends, how other businesses communicate with their audiences, and which content formats are gaining

Planning is everything when it comes to a successful content shoot. We make the most out of content shoots by batching content to ensure our clients have months worth of future content to work with. When a client reaches out to book a content shoot, there’s a lot happening before the camera ever turns on. We take time to understand the brand, the goals, and how the content will actually be used, so nothing gets wasted and expectations are clear. Know before you book! This is

A well-built website can last a long time, but that doesn’t mean it’s built to stay the same forever. As user behavior, design standards, and technology continue to evolve, websites need to evolve with them. Things like mobile optimization, modern SEO standards, faster load times, and shorter attention spans are still relatively new compared to how websites were built 10 years ago. If your website hasn’t been updated in years, there’s a good chance you could be missing out on

As Ferris Bueller famously said in Ferris Bueller's Day Off, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." In this case, "life" isn't all that different from marketing. Trends emerge, evolve, and gain traction seemingly overnight. If you're not paying attention, it's easy to miss the themes shaping how people engage with content today. This year, there's one theme we've noticed appearing again and again across social media, an

There’s been a noticeable shift happening across social media lately, and for once, it’s a trend that just about any business can apply… We’re talking about MICRO-STORYTELLING. Gone are the days when every post needed to be perfectly polished or packed with information. Today, people are paying more attention to content that feels real, relatable, and human. So, what is micro-storytelling? Think: "A customer told us something we'll never forget..." "This project taught us an

There was a time when businesses focused heavily on achieving the “perfect” presence online. But this year, something changed. People started connecting with something entirely different: familiarity. Consumers are becoming more drawn to brands that feel human, approachable, and present within their communities. Businesses that show up consistently, engage in conversations, support local events, respond to reviews, and build real relationships are earning trust in ways poli

LinkedIn is one of the most powerful tools for building your professional reputation, and creating opportunities long before you need them. Business owners, executives, and professionals looking to grow their careers are turning their LinkedIn profiles into one of their most valuable marketing assets. For many people, LinkedIn is simply a place to keep their resume up to date, with the occasional company update, career milestone, or professional post shared a few times throug

If you haven't started paying attention to the FIFA World Cup yet, now's the time to join the action! Soccer fan or not, the tournament is one of the biggest global events of the year, capturing the attention of millions of people who are watching matches, checking scores, scrolling social media, and joining conversations online. Naturally, major brands are taking advantage of the attention. But here's the interesting part: it's not always the big companies spending the most

After spending some time in Wyoming, Kevin started thinking about what marketing must have looked like during the days of the Wild West. Wyoming’s frontier era took place primarily during the second half of the 1800s. The territory was established in 1868, and Wyoming officially became a state in 1890. Towns were developing quickly around railroads, mining, ranching, and trade. As new businesses opened, owners had to find ways to stand out, attract travelers, and earn the tru

People are more skeptical than ever, and why shouldn't they be? When you open your phone and start scrolling your favorite social media platform, what do you see? You see targeted ads, constant business posts, and a growing wave of AI-generated content, not casually but every single day. There’s so much content to consume, and as content creators, we feel just as overwhelmed as you are. The truth is, people have gotten better at tuning out this content and have since turne