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EMAIL MARKETING SERVICES
Email marketing that keeps your business connected
Makin' It Marketing plans, writes, designs and manages email marketing for service-based businesses that want to stay in front of customers and prospects without adding another recurring task to their internal team.
We create consistent newsletters, focused campaigns and automated email funnels that keep your audience informed, direct people to the next step and support your larger marketing strategy.
Our Approach
Give people a reason to keep opening your emails
Email works best when every send has a clear purpose. We plan around what your audience needs to know and what your business needs to communicate, from helpful resources and company news to services, events, opportunities and timely offers.
We also consider who should receive each message, how often to communicate and what action the reader should take. This creates a steady, useful presence in the inbox instead of sending emails only when the business suddenly needs to promote something.
Email Marketing Services
What we can manage for you
Every email marketing package is built around the business's audience, send frequency, content needs, platform and level of ongoing support. A custom package can draw from the following services:
We plan the topics, audiences, send dates and calls to action so each email supports current business priorities and larger marketing goals.
Our team writes the copy in your brand's voice and designs the email using graphics, images, GIFs, buttons, social links, recent content and a consistent branded footer.
We primarily build and manage emails in Mailchimp and Constant Contact. Our team can work within an existing account, improve the current setup or create the templates needed for ongoing campaigns.
We can organize contact lists, make routine updates and segment recipients when different audiences need different information or calls to action.
After approval, we build and schedule each email in the platform, check the links, buttons, subject line and sender details, and manage the send schedule.
We review performance such as deliveries, opens, clicks, top links, list growth and unsubscribes, then use what we learn to improve future emails.
Newsletters, Campaigns & Funnels
Different types of email support different goals
Consistent
Newsletters
Regular newsletters help your business stay visible by sharing useful information, recent work, resources, company updates, upcoming events and reminders about the services you offer.
Focused Email Campaigns
A campaign supports a specific priority, such as promoting an event, introducing a service, sharing an offer, filling open positions, driving registrations or supporting a seasonal initiative.
Automated Email Funnels
An automated funnel sends a planned series of emails based on a subscriber's action or stage. We can build welcome series, inquiry follow-up, lead nurture, event registration, customer follow-up and re-engagement sequences that keep communication moving without requiring someone to send each message manually.
Our Process
Our email marketing process
Onboarding & Understanding Your Goals
We learn about your business, services, audiences, priorities, brand voice and what you want email marketing to help you accomplish.
Platform, List & Brand Setup
You invite our team to your Mailchimp or Constant Contact account and share your brand materials. We review the current templates, contact lists, audience groups, forms and account setup relevant to the work.
Monthly Priorities or Funnel Mapping
For ongoing emails, you share the upcoming services, events, offers, resources and business updates we should feature. For an automated funnel, we map the trigger, message sequence, timing and next step for the reader.
We Write, Design & Build
Our team writes the email, creates the layout, adds the graphics, buttons and links, and builds the complete draft in the email platform.
You Review
You review the draft, request changes and confirm that dates, offers, links, service details and other business information are accurate.
We Schedule, Send or Activate
Once approved, we complete the final checks and either schedule the campaign or activate the automated sequence.
Reporting & Continued Strategy
We monitor the results, identify the topics and links that receive the strongest response and use those findings to guide upcoming emails.
What We Need From Clients
We keep your role simple
Your team provides the business information and approvals that only you can confirm. We ask clients to:
Provide access to the Mailchimp or Constant Contact account and any existing templates or forms
Share brand guidelines, logos, images and other approved assets
Provide accurate information and links for services, offers, jobs, events, resources and other priorities
Maintain ownership of a permission-based contact list and share the audience updates needed for each campaign
Review drafts and confirm that the content is accurate by the agreed approval deadline
After approval, we handle the platform build, final checks, scheduling and ongoing execution.
Benefits of Outsourcing
What you gain by outsourcing your email marketing
Stay Consistent
Your business communicates with its audience on a regular schedule instead of email being pushed back whenever the team gets busy.
Give Your Team
Time Back
We handle the planning, writing, design, platform build, scheduling and reporting so your staff is not responsible for assembling every send.
Send More
Professional Emails
Your emails have clear messaging, branded design, working links and intentional calls to action instead of being rushed together at the last minute.
Reach Different Audiences More Intentionally
List organization and segmentation make it possible to send more relevant information to customers, prospects, candidates, members or other groups.
Build Follow-Up Into the Process
Automated funnels keep communication moving after an inquiry, registration or other action without requiring someone on your team to remember every follow-up.
Improve the Strategy Over Time
Reporting helps us understand which topics, links and calls to action are earning attention so future emails can be planned with better information.
FAQs
Email marketing FAQS
We create newsletters, promotional campaigns, event emails, service updates, educational emails, recruiting and job-focused emails, announcement emails and automated sequences. The content is planned around what your audience needs to know and what your business wants them to do next.
We primarily work in Mailchimp and Constant Contact. If your business already uses another platform, we can review the setup and discuss whether it fits the work you need.
Yes. We can map, write, design and build an automated series for welcome emails, inquiry follow-up, lead nurturing, event registration, customer follow-up, re-engagement and other defined stages in the customer journey.
We can organize, update and segment the lists within your email platform. The client remains responsible for owning the audience and ensuring the contacts were collected with the appropriate permission to receive marketing emails.
You keep us updated on the services, events, offers, jobs, resources and company news that should be included, provide any needed images or links, and review the draft for accuracy.
Yes. You receive the draft for review and can request revisions before it is scheduled or an automated sequence is activated.
The right schedule depends on your audience, goals and the amount of useful content your business has to share. Some businesses need a monthly newsletter, while others benefit from more frequent campaigns or a mix of ongoing emails and automated follow-up.
We review the metrics connected to the goal of the email, which may include deliveries, opens, clicks, top links, list growth, unsubscribes and completed actions when tracking is available.
Connect with us
Make email marketing part of your monthly routine
Tell us what your business needs to communicate, who needs to receive it and what you want readers to do next. We will build the right mix of newsletters, campaigns and automated follow-up around it.
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Your audience receives consistent, professional emails while your team stays focused on serving clients and running the business.