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MONTHLY SOCIAL MEDIA MANAGEMENT
Social Media Management built around your business
Makin' It Marketing manages the day-to-day work behind a consistent, professional social media presence, giving your business a dedicated team without requiring you to build one internally. From monthly planning and original content creation to publishing, engagement, and reporting, we keep the work organized and moving while your team stays focused on the business.
Our Approach
Your social media should look and sound like your business
We start with how social media should support your business: who you need to reach, what they need to know, and what content will help build awareness, trust, or action.
Each month, we plan around your current priorities, promotions, events, seasonal topics and company updates, giving the calendar a clear purpose instead of filling it with generic posts.
We can manage your Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profile. We do not simply copy and paste content without considering the platform. Core ideas can be adapted across channels, while more robust plans include platform-specific posts created for the audience on each account.
Monthly Social Media Services
What we can manage for you
Every monthly social media package is built around the platforms, posting frequency, content mix, and level of hands-on support that make sense for the business.
A custom package can draw from the following services:
Strategy & Monthly Planning
We map out the month with a balanced mix of promotional, educational, engaging, and brand-building content. Everything is organized in a calendar for the client to review before publishing begins.
Caption Writing & Graphic Design
Our team writes captions in your brand's voice and creates graphics, carousels, photo-based posts, and other branded content to bring the plan to life.
Reels & Short-Form Video
We turn footage from content shoots or videos provided by your team into Reels, TikToks, Shorts, and other short-form content designed for the appropriate channels.
Scheduling and Publishing
After approval, we schedule and publish the content across the selected platforms, keeping the posting schedule organized throughout the month.
Timely Content & Updates
We can add important announcements, events, promotions, schedule changes, company news, and other timely updates that arise after the original calendar is planned.
Community Management & Engagement
Community support can include monitoring comments, responding as appropriate, and engaging with relevant accounts, local businesses, organizations, or community groups.
Meta Post Boosting & Paid Social Support
We can identify Facebook and Instagram posts worth boosting through Meta, recommend the audience and budget, and manage the boost. Full Meta advertising campaigns are available separately for businesses that need advanced targeting, lead generation, or ongoing paid campaign management.
Reporting & Ongoing Strategy
We track the results that matter to the strategy, including reach, impressions, engagement, video views, audience growth, link clicks, and top-performing content. Those insights help guide future calendars and recommendations.
Content Shoots & Original Content
Original content helps people see the business behind the posts
Original photos and videos give people a clearer view of your business, your team, and the experience behind the brand. Our team can visit your business to create a library of content for the social media calendar. Content shoots can be part of the ongoing plan or scheduled when fresh assets are needed.
Content shoots typically focus on :
Your team and the people behind the business
Products, services, and customer experiences
Behind-the-scenes moments
Educational videos and team interviews
Events, promotions and seasonal campaigns
Community involvement and day-to-day business activity
For local clients
Makin' It Marketing is based in Central Massachusetts, allowing our team to regularly work on-site with local clients to capture photos, Reels, interviews, products, services, events, and day-to-day content.
For clients farther away
We also work with businesses outside of New England, planning larger content shoots, traveling for key campaigns or events, coordinating with local photographers and videographers, and turning client-provided photos and videos into finished social content.
How it all works
Our social media
management process
Onboarding & Getting to Know Your Business
We learn about your business, audience, services, goals, upcoming priorities, and preferred brand voice. We also collect account access, logos, brand materials, and the information needed to get started
Content Collection or Content Shoot
You share current photos and videos, schedule a content shoot with our team, or use a combination of both. Together, we establish a reliable way to gather fresh content throughout the partnership.
Strategy & Monthly Planning
We turn your goals and upcoming priorities into a monthly calendar with a clear mix of topics, formats, and posting dates
We Create the Content
Our team writes the captions, designs the graphics, edits the photos and videos, creates the Reels, and prepares the complete calendar for review.
You Review
You review the calendar, request any changes, and confirm that the business details are accurate. Once approved, the content moves into scheduling.
We Schedule & Publish
We schedule the approved content and manage the publishing calendar throughout the month.
Ongoing Management
We stay involved after the calendar is approved, handling timely updates and carrying out the engagement, community management, and boosting established in the plan.
Reporting & Continued Strategy
We monitor performance, identify what your audience responds to, and use those findings to strengthen future content.
What We Need From Clients
We keep your role simple
Your role is to give us the business context and materials we cannot create without you. We ask clients to:
Provide social media access, logos, brand information, and important business details
Share quality photos and videos or book content shoots with our team
Keep us updated on promotions, events, announcements, schedule changes, and timely opportunities
Review the monthly calendar, request changes, and confirm that dates, offers, and other details are accurate
After approval, we manage the day-to-day execution and keep the process moving.
Benefits of Outsourcing
What you gain by outsourcing your social media
Give Your Team
Time Back
We take ownership of the calendar and day-to-day execution so social media no longer competes with other priorities on your team's list.
Stay Consistent
Your accounts stay active and organized each month instead of being updated only when someone happens to have time.
Work With a Full Marketing Team
Your account is supported by people with experience in strategy, writing, design, video and account management, giving you more depth than placing the full responsibility on one internal employee.
Create More
Original Content
A steady flow of real photos and videos gives your audience more opportunities to see the people, products, services, and experiences behind the business.
Have a Strategy Behind the Calendar
Your calendar stays connected to business goals and upcoming priorities, while performance insights help us improve what comes next.
Stay Involved Without Managing Execution
You review the content and provide input without being responsible for writing, designing, scheduling or publishing it.
Gain an Outside Marketing Perspective
Our team watches platform changes, content trends, and opportunities across industries, bringing ideas your internal team may not have time to continually research.
FAQs
​Your cheatsheet to understanding our social media services
We manage Facebook, Instagram, LinkedIn, TikTok, YouTube, and Google Business Profiles. During discovery, we recommend the channels that make sense for your audience and goals instead of requiring your business to be everywhere.
No. You can provide photos and videos, book content shoots with our team, or combine both approaches. We will build a practical content-gathering process around your business and location.
Yes. We work with local businesses and clients in other states. The content plan can use larger scheduled shoots, travel for key campaigns, local photographers or videographers, and raw content supplied by the client.
Yes. You receive the monthly calendar for review and can request revisions before posts are scheduled. We also ask you to confirm dates, promotions, pricing, and other details that need to be exact.
Yes. We can select and boost Facebook and Instagram posts through Meta to reach people beyond your current followers. The boosting budget is separate. Full Meta advertising campaigns are also available for advanced targeting, lead generation and ongoing paid campaign management.
Yes. Our team can monitor comments and respond as appropriate. More proactive engagement with relevant accounts, community groups, and organizations can also be built into the ongoing plan.
We track the metrics that connect to your goals, which may include reach, impressions, engagement, video views, audience growth, link clicks, top-performing content, and audience insights. The reporting approach is established as part of your plan.
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