.png)
GOOGLE ADS & META ADS MANAGEMENT
Paid advertising built around the people you want to reach
Makin' It Marketing plans, builds and manages paid advertising campaigns for service-based businesses that want to generate leads, reach new customers and stay visible to people who have already shown interest.
Google Ads helps your business appear when people are actively searching for the services you offer. Meta Ads helps you reach and re-engage the right audiences across Facebook and Instagram. We build the strategy around your goals, service area, audience, offer and advertising budget.
Our Approach
Choose the right channel, message and next step
A strong paid advertising strategy starts with a clear goal. That may be generating quote requests, phone calls, bookings, registrations, online purchases, store visits or awareness for a priority service.
From there, we determine where the audience is most likely to respond, what message will get their attention and what should happen after they click. Some businesses need Google Ads, some need Meta Ads and others benefit from using both together. Each engagement is custom quoted so the campaign structure and level of management fit the business instead of forcing every client into the same package.
Google Ads Management
Reach people who are already searching
Google Ads can place your business in front of people searching for the services you offer in the locations you serve. We organize campaigns around real customer intent, so someone looking for a specific service reaches an ad and landing page that match what they need.
Campaign Strategy & Account Structure
We organize campaigns around your services, locations, priorities and conversion goals so performance can be measured and managed clearly.
Keyword & Search Intent Research
We research the terms potential customers use, group related searches and add negative keywords to reduce traffic from searches that are not a good fit.
Ad Copy & Assets
We write headlines and descriptions for each campaign and build supporting assets such as sitelinks, calls, locations and other relevant information.
Location, Schedule & Budget Settings
We focus campaigns on the service areas, days and times that make sense for the business, then allocate the budget around the strongest priorities.
Landing Page & Conversion Tracking Support
We help align the page, form, phone number or booking path with the campaign goal and set up tracking for measurable actions when platform and website access allow.
Ongoing Optimization & Remarketing
We monitor search terms, budgets, ads and conversion activity, make adjustments based on performance and can re-engage past website visitors through remarketing campaigns.
Meta Ads Management
Reach and re-engage customers on facebook and instagram
Meta Ads help businesses reach people based on location and platform-available audience signals, then give them a reason to learn more, request information or take action. They are also useful for staying in front of people who have visited your website, watched your videos or engaged with your business but have not converted yet.
Campaign Strategy & Objectives
We select the campaign goal and structure around the result the business needs, such as leads, website traffic, sales, event response, awareness or remarketing.
Audience & Geographic Targeting
We build audiences around the service area, customer profile, interests and available first-party or engagement data that are appropriate for the campaign.
Ad Copy & Creative
We write the message and create or adapt graphics, photos, short-form video, carousel ads and other formats that fit Facebook and Instagram.
Lead Forms & Website Campaigns
We can direct people to a website or use an in-platform lead form based on the offer, sales process and quality of information the business needs.
Creative, Audience & Budget Testing
Creative, Audience & Budget Testing
We compare different messages, visuals and audience groups, then shift the strategy toward the combinations producing the most useful response.
Ongoing Management & Remarketing
We monitor delivery and lead quality, refresh ads when needed, adjust budgets and targeting, and build follow-up campaigns for people who have already interacted with the brand.
new service
A new paid channel for moments of research and decision-making
People use ChatGPT to explore options, compare choices and make decisions. Advertising in ChatGPT gives businesses a new way to appear during those conversations through clearly labeled ads that remain separate from ChatGPT's answers.
OpenAI's Ads Manager allows advertisers to create campaigns, set a goal and budget, add ad details, launch campaigns and measure performance. Because this is a newer advertising channel, our first step is to evaluate whether it fits your audience, offer and larger paid media strategy. We can then help plan the message, destination page, campaign goal and testing approach, while using what we learn alongside your Google and Meta campaigns.
Our Process
Our paid advertising process
Onboarding & Goal Setting
We learn about your business, services, customers, service area, sales process, priorities and advertising goals. We also identify the action that should count as a conversion, such as a call, form, booking, registration or purchase.
Account Access & Current Performance Review
You provide access to the relevant ad, analytics, website and business accounts. If campaigns already exist, we review the structure, targeting, ads, budgets, tracking and past performance before recommending the next direction.
Campaign Strategy
We choose the right platform or platform mix, map the audience and search intent, recommend a budget, define the offer and determine where people should go after clicking.
Campaign Build
Our team researches keywords or audiences, writes the copy, prepares the creative, builds the campaigns and connects the available tracking needed to measure calls, forms and other important actions.
Client Review
You review the proposed campaign direction, messaging, creative, service areas and offer. We make the agreed revisions and confirm the final details before launch.
Launch & Quality Check
We publish the approved campaigns, confirm that ads and links are working correctly and monitor the initial delivery for issues that need attention.
Ongoing Optimization
We review search terms, audiences, ads, creative, budgets, conversions and lead quality. We make practical adjustments and test new opportunities instead of leaving campaigns untouched after launch.
Reporting & Continued Strategy
We report on the metrics connected to the campaign goal, explain what the results mean and use those findings to guide the next round of decisions.
What We Need From Clients
We’ll work with you to build campaigns that convert
Your team gives us the information and access needed to build accurate campaigns and understand lead quality. We ask clients to:
Provide access to the relevant Google Ads, Meta Business, analytics, website and business accounts
Connect a valid payment method and pay advertising spend directly to the platform
Confirm the priority services, locations, offers, customer profile and monthly ad budget
Share brand guidelines, approved images, videos and other creative assets
Review campaign copy and creative by the agreed approval deadline
Keep us updated on availability, seasonal priorities, service changes and promotions
Share feedback about lead quality and what happens after an inquiry reaches your team
We handle the research, campaign setup, day-to-day monitoring, optimization and reporting included in the agreed scope.
Benefits of Outsourcing
What you gain by outsourcing paid ads
Reach Customers at Different Stages
Google can capture active searches while Meta can introduce the business, build familiarity and re-engage people who have already shown interest.
Use Your Budget More Intentionally
Campaign structure, targeting, negative keywords and ongoing monitoring help direct more of the budget toward the audiences, searches and offers that matter.
Create a Clear Path to Conversion
We connect the ad message to the right page, form, phone call or booking step so interested people know what to do next.
Keep Campaigns Active and Current
Our team monitors performance, refreshes ads and responds to seasonal priorities, lead quality and changes in the business.
Make Decisions With Better Information
Tracking and reporting show which campaigns, searches, audiences and messages are producing the actions tied to your goal.
Get More Than Platform Setup
You have support across strategy, copywriting, design, website coordination, tracking and campaign management instead of expecting one person internally to handle every part.
Save Your Team Time
Your staff stays involved in approvals and lead feedback without being responsible for building, monitoring and adjusting the campaigns every week.
FAQs
Paid advertising FAQS
Google Ads is often a strong fit when people already search for the service and have clear intent. Meta Ads can be effective when the business needs to reach a defined audience, show the value of an offer visually or re-engage people who already know the brand. We recommend one or both based on the goal, audience, market and budget.
A boosted post is a simple way to put more reach behind an existing Facebook or Instagram post. Meta Ads Manager offers more control over the campaign goal, audience, placements, creative, budget and measurement. We may recommend boosting for a straightforward visibility goal or a full Meta campaign when the business needs a more structured advertising strategy.
No. The advertising budget is paid directly to Google, Meta or the applicable platform. Our management fee covers the strategy, setup, creative and copy support, monitoring, optimization and reporting described in your scope.
The right budget depends on the platform, service area, competition, campaign goal and value of a new customer. We recommend a starting budget after reviewing those factors, then use real campaign data to guide future decisions.
Yes. We write campaign copy and create or adapt the graphics, photos and short-form video needed for the agreed campaigns. Clients provide accurate business information, brand assets and approvals.
Sometimes. If the current website page clearly matches the ad and makes it easy to call, submit a form, book or purchase, it may work well. If the page is too broad or difficult to use, we may recommend updates or a focused landing page before directing ad traffic to it.
Yes. When the required audience and tracking data are available, we can build campaigns to re-engage people who have visited the website, viewed content or interacted with the business but have not taken the next step.
Paid ads can begin delivering traffic soon after launch, but useful performance data takes time to build. Timing varies based on the market, offer, budget, website experience, tracking and sales follow-up. We do not guarantee a specific number of leads or sales, but we monitor the campaigns and make informed adjustments around the agreed goal.
We focus on the actions connected to the campaign goal. That may include calls, forms, bookings, purchases, registrations, cost per lead, click-through rate, search terms, audience response and return on ad spend when revenue data is available.
Yes. We can help evaluate whether ChatGPT Ads fits the audience and goal, then support the campaign strategy, message, destination and testing plan. Because the channel is newer, recommendations will reflect the current platform capabilities and the results of early testing.
Connect with us
Put your business in front of the right people
Tell us what you want paid advertising to accomplish, which services or offers matter most and where your customers are located. We will recommend a Google Ads, Meta Ads or combined strategy built around the way your audience searches, scrolls and decides.
Your campaigns stay active, measured and managed while your team focuses on responding to the opportunities they generate.
©2026 by Makin' It Marketing, LLC. All rights reserved.