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WEBSITES & SEO
Website design, seo & ongoing support
Your website should make it easy for people to find your business, understand what you offer and take the next step. Makin' It Marketing brings strategy, copywriting, SEO, design and ongoing support together, so you have one team to build your website and keep it current. We build new websites, redesign existing sites and provide ongoing website management in WordPress and Wix.
Website Introduction
Your website should work as hard as the rest of your marketing
A strong website brings your brand, services, and customer journey together in one place. It should clearly explain what you do, help the right people find you, and guide them toward calling, booking, purchasing or submitting an inquiry.
Before we start designing, we get to know your business, your goals, your audience, and what you want people to do when they land on your site. From there, we map out the pages, write or refine the copy, plan the SEO and build a website that supports the rest of your marketing.
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Website Services
Website support for every stage of your business
Build a New Website
Starting from scratch or ready for a completely new website? We handle the strategy, website map, copywriting, design, development, domain connection, testing and launch. Your website will be built around your brand, services, audience and goals, with mobile usability and SEO considered from the beginning.
Update or Redesign Your Current Website
Already have a website that needs work? We can reorganize pages, refresh the design, rewrite content, add new services or locations, improve forms, and make the site easier to use. We will also help you determine whether focused updates are enough or a full rebuild makes more sense.
Manage It Monthly
Your website needs regular attention after it launches. Our monthly website management can include content changes, new pages, landing pages, seasonal updates, forms, integrations, WordPress maintenance, SEO improvements, analytics review, and recommendations based on how people are using your site.
Website Platforms
We build in wordpress and wix
You do not need to know which website platform is right for your business before contacting us. We will recommend the best fit based on your goals, the features you need, your budget, and how you want to manage the website after it launches.
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WordPress
WordPress is a flexible website platform that works well for businesses that need custom features or room to grow. We build WordPress websites using the Divi theme or Elementor builder. Divi and Elementor are tools used within WordPress to control the design and layout, rather than separate website platforms.
We can also continue managing your WordPress website after launch, including content updates, plugins, themes and technical maintenance.
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Wix
Wix is an all-in-one website platform that keeps your hosting and editing tools together. We build in both the standard Wix Editor and Wix Studio. Wix Studio is still part of Wix, but it gives us more advanced control over custom layouts, mobile responsiveness and website features, which makes it a strong fit for more complex builds.
We will recommend the standard Wix Editor or Wix Studio based on what your website needs and how much flexibility you want behind the scenes.
SEO
SEO is part of the plan from the beginning
SEO is built into how we plan your website. We look at what your customers search for, how your services should be organized and what questions your website needs to answer. That research helps shape the website map, headings, copy and calls to action before the design begins.
Depending on the project, our SEO work can include keyword research, service and location pages, page titles and descriptions, image alt text, internal links, Google Analytics, Google Search Console and content recommendations. We can also structure your website so the information is easier for traditional search engines and AI search tools to understand.
Your copy will still sound natural and useful to the people reading it. SEO supports the message without taking it over.
Website Capabilities
What we can build and manage
Service-based business websites
Multi-location and service-area pages
Ecommerce stores and product pages
Booking and scheduling tools
Quote request and lead-generation forms
CRM and email marketing connections
Customer portals and third-party tools
Blogs, FAQs and resource libraries
Project galleries, reviews and case studies
Careers pages and resume uploads
Google Analytics and conversion tracking
Domain transfers and launch support
How Does It works
Our website process
Strategy & Discovery
We start with your goals, audience, services, current website, and the actions you want visitors to take. This helps us recommend the right platform, project scope, and priorities.
Website Map & SEO Direction
We review how your customers search, identify the pages and topics the website needs, and organize the navigation so every page has a clear purpose.
Copywriting & Content
We write or refine the website copy and organize the photos, testimonials, team information, and brand materials needed for the build.
Design & Development
We design and build the website in WordPress or Wix, with layouts created for desktop, tablet and mobile.
Review & Testing
You review the website at agreed-upon milestones while we complete revisions and test the pages, links, forms, integrations, and mobile layouts.
Launch & Ongoing Support
Once the website is approved, we connect the domain, publish the site, and complete our post-launch checks. We can also provide training or continue managing the website each month.
Why Makin' It Marketing
One team for your website strategy, copy, seo and design
A website touches nearly every part of your marketing. Our team keeps the strategy, messaging, SEO, design, and ongoing updates connected from the beginning, which helps the project stay organized and makes your website feel consistent with the rest of your business.
When you work with us, your website will be:
Planned around your business goals and customer journey
Written to sound like your business and answer real customer questions
Structured with SEO in mind from the beginning
Designed for desktop, tablet and mobile
Supported by a team that can continue managing and improving it
Every business is on its own path, so we do not use the same website plan for every client. We build the strategy around where your business is now and what you want your website to support next.
General Questions
Website design & SEO FAQs
Yes. We build WordPress websites using the Divi theme or Elementor builder, and we build Wix websites using the standard Wix Editor or Wix Studio. Wix Studio is part of Wix and gives us more advanced design and responsive layout options. We will recommend the best fit based on your goals, functionality, budget and long-term maintenance needs.
In many cases, yes. We can review your current website and recommend focused updates, a larger redesign, or a full rebuild based on what will create the strongest result for your business.
Yes. We can write new website copy or refine the content you already have, with a focus on your brand voice, customer questions, calls to action and search visibility.
SEO is considered throughout the website strategy and build. The exact work depends on the project scope and can include keyword direction, website structure, optimized headings and copy, page titles and descriptions, internal links, image alt text, analytics and Google Search Console setup.
Yes. Monthly support can include content updates, new pages, WordPress maintenance, forms and integrations, SEO improvements, analytics review and ongoing recommendations.
Yes. We can coordinate the domain connection, test the website, publish it, and complete the final post-launch checks. We will also coordinate with your domain registrar or IT provider when their access or support is needed.
Connect with us
Start makin' it with a stronger website
Let's create a website that helps the right people find your business, understand what makes it different and take the next step.
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Makin' It Marketing can help with a new website, strategic updates to your current site or ongoing monthly website management.
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