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HOSPITALITY MARKETING
Bring more people through the door & give them a reason to come back
Hospitality businesses are selling an experience long before a guest arrives. Makin' It Marketing helps hotels, resorts, restaurants, bars, event venues, attractions and travel-focused businesses show people what makes that experience worth booking, visiting and sharing.
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Our team supports the strategy and execution behind social media, original photo and video content, email marketing, paid ads, websites, SEO and ongoing campaigns. The work is shaped around your guests, revenue priorities, seasonality and the many parts of the business that need to stay visible.
WE UNDERSTAND THE MOVING PARTS
Hospitality marketing has to connect the full guest experience
A guest may discover your business through a Reel, compare rooms or menus on your website, check recent reviews, open an email about an upcoming event and return later through a paid ad before making a reservation. Each interaction shapes what they expect from the experience.
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Behind that guest journey, hospitality teams are managing changing inventory, seasonal demand, events, promotions, food and beverage, staffing, guest questions and last-minute updates. We organize those moving parts into marketing that stays current, gives each priority the right amount of attention and makes it easier for people to take the next step.
COMMON MARKETING GOALS
Increase bookings, reservations, ticket sales and event inquiries
Keep the business visible during busy seasons and slower periods
Show the atmosphere, people and details guests cannot understand from a basic listing
Promote multiple revenue areas across one property or brand
Build stronger relationships with past guests and local customers
Give internal teams a consistent process for sharing updates and approving content
Hospitality Businesses We Support
Marketing support across the hospitality industry
Hospitality covers a wide range of businesses, but each one depends on trust, visibility and a clear reason for people to choose the experience being offered. We adjust the strategy around how guests discover the business, what drives revenue and how frequently the message needs to change.
CASINO MARKETING
Casinos and gaming properties can also explore our dedicated Casino Marketing page for a closer look at our gaming-specific experience, services and approach.
Lodging & accommodations
Hotels, motels, resorts, vacation rentals, bed and breakfasts, boutique inns, hostels, campgrounds and other properties that need to drive overnight stays, highlight amenities and help guests picture the experience before they book.
Food & beverage
Restaurants, bars, pubs, nightclubs, cafés, coffee shops, catering companies and delivery-focused kitchens that need consistent content around menus, atmosphere, events, specials, private dining and the people behind the business.
Travel & tourism
Travel agencies, tour operators, airlines, private charters, cruise-related businesses, car rentals, shuttles and ground transportation companies that need to make planning feel clear and build confidence before a customer commits.
Recreation & entertainment
Amusement and theme parks, attractions, spas, wellness retreats, museums, zoos, theaters, concert venues, sports facilities, casinos and other destinations built around leisure, entertainment and shared experiences.
Meetings & events
Convention centers, conference venues, banquet halls, dedicated event spaces, event planning companies and businesses that host weddings, trade shows, corporate meetings, festivals and private gatherings.
What We Offer
Hospitality marketing services built around your business
Social Media Management & Community Support
We plan, create, schedule and manage social content around the experiences people can have with your business. The strategy can support bookings, dining, events, amenities, seasonal priorities, local visibility and repeat visits, with community management and guest communication included where appropriate.
Original Content Shoots
Our team can visit your property or business to capture professional photos and short-form video of rooms, amenities, food, drinks, events, attractions, staff, guest-facing spaces and behind-the-scenes moments. For clients farther away, we can plan travel, work from client-provided footage or coordinate with an approved local content partner.
Email Marketing & Guest Communication
We create newsletters, promotional campaigns and automated email funnels that keep past and prospective guests connected. Emails may support seasonal packages, events, offers, new menus, property updates, loyalty, abandoned inquiries and other reasons to return.
Paid Advertising
We manage Google and Meta advertising around the actions that matter to the business, including bookings, reservations, event inquiries, ticket sales, calls and website traffic. Campaigns can also help hospitality businesses reconnect with people who visited the website or engaged with previous content without completing a reservation or purchase.
Websites, SEO & Landing Pages
We build and improve websites that make it easy to understand the experience, find important information and take action. Support can include property and service pages, menus, event pages, booking and reservation pathways, lead forms, local SEO, blogs, campaign landing pages and ongoing updates.
Marketing Retainers & Campaign Support
For businesses with several departments, properties or priorities, a marketing retainer gives our team room to support the work that needs attention each month. That may include campaign planning, creative development, vendor coordination, website updates, reporting and added execution around events or seasonal opportunities.
Content Strategy
Content that helps people picture the experience
Hospitality content should help someone understand what it will feel like to stay, dine, visit, celebrate or spend time with your business. We build a balanced content plan that gives the audience useful information while showing the details that make the experience memorable.
The Guest Experience
Atmosphere, service, signature details, property features and the moments people can expect once they arrive.
Rooms, Amenities & Property Features
Accommodations, pools, spas, views, common areas, packages, upgrades and practical information that helps guests choose and plan their stay.
Food & Beverage
Menus, seasonal items, chef and bartender features, preparation, specials, private dining, catering and the atmosphere surrounding the meal.
Events & Seasonal Priorities
Entertainment, holidays, weddings, conferences, festivals, themed weekends, ticketed experiences and timely reasons to visit.
People & Behind-the-Scenes Content
Staff introductions, service teams, leadership, chefs, event preparation, property updates and the work that shapes the guest experience.
Guest Stories, Reviews & Community
Testimonials, user-generated content, celebrations, repeat guests, local partnerships and community involvement that build trust around the brand.
Offers, Packages & Clear Next Steps
Promotions, stay packages, limited-time menus, event offers, booking windows and direct calls to reserve, purchase, inquire or plan a visit.
Strategy & Execution
Marketing that keeps pace with the business
Hospitality marketing calendars cannot be built in isolation from what is happening on the property or inside the business. We stay connected to the priorities that affect bookings, reservations, attendance and guest communication, then organize the work into a realistic schedule across the right channels.
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That may include a seasonal campaign planned several months ahead, recurring social content, a last-minute event update, a new menu launch, an email to past guests, paid ads around a booking window or a landing page that gives one campaign a clear place to convert. The mix is built around what the business needs instead of forcing every client into the same plan.
CAMPAIGN SUPPORT MAY INCLUDE
Annual, seasonal and monthly marketing planning
Promotional calendars and campaign timelines
Cross-channel messaging and creative direction
Content shoots tied to upcoming priorities
Launch support for events, packages, menus and new offerings
Timely updates when details, availability or business needs change
Performance reporting and continued strategy
Built to Work With Your Team
We work as an extension of your hospitality team
The people closest to the guest experience have information the marketing team needs, but they rarely have time to turn every update into finished content and campaigns. We create a manageable process for collecting that information, planning around it and completing the execution.
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Our team can work directly with ownership or leadership, support an internal marketing department or coordinate with the department leads and vendors involved in each priority.
WE CAN COLLABORATE WITH
Owners, general managers and executive leadership
Internal marketing and communications teams
Sales, reservations and revenue teams
Food and beverage, culinary and catering teams
Events, entertainment and banquet teams
Guest services, operations and front-line staff
Website, booking, ticketing and technology partners
Photographers, videographers and other approved vendors
Our Process
Our hospitality marketing process
Discovery & Current Marketing Review
We learn how the business operates, what guests can experience, which revenue areas matter most, how seasonality affects demand and where the current marketing process is falling behind.
Audience & Guest Journey Strategy
We identify the audiences the business needs to reach, the questions they have before booking or visiting and the channels that can move them toward the right next step.
Access, Assets & Workflow Setup
You provide access to the approved social media, email, website, advertising and analytics accounts, along with brand materials, current offers and existing content. We establish communication, approvals and planning responsibilities.
Content Collection or On-Site Shoot
Your team can share current photos and videos, schedule a content shoot with Makin' It Marketing or use a combination of both. Shoots are planned around the spaces, experiences, people and upcoming priorities that need the strongest visual support.
Campaign & Content Planning
We build the marketing calendar around bookings, events, dining, seasonal opportunities, business updates and other approved priorities, then map the content and campaigns to the appropriate channels.
Content Creation & Client Review
Our team writes, designs, edits and builds the planned materials. Your team reviews for accuracy, confirms details and requests revisions before anything is published, sent or launched.
Publishing, Launches & Ongoing Management
After approval, we schedule content, send emails, launch ads, complete website updates and manage the additional services included in the scope.
Reporting & Continued Strategy
We review performance, identify the content and campaigns receiving the strongest response and use those findings to guide future priorities.
What We Need From Clients
Your team keeps us informed, we handle the marketing execution.
We keep the client's role focused on access, accurate information, original insight and approvals. We ask clients to:
Provide access to the approved marketing, website, advertising and analytics accounts
Share brand guidelines, property information, menus, service details and existing assets
Keep us updated on availability, events, offers, operational changes and seasonal priorities
Provide current photos and videos or schedule content shoots with our team
Connect us with the department leads or subject matter experts needed for each campaign
Review drafts and confirm that dates, prices, availability, policies and promotional details are accurate
Obtain any permissions needed before sharing guest stories, testimonials or user-generated content
Once the workflow is established, your team stays involved in what represents the business while we manage the planning, writing, design, editing, scheduling and ongoing execution.
Benefits
What your business gains from outsourced hospitality marketing
Build Guest Confidence Before They Arrive
Professional, current marketing helps people understand the experience and feel more comfortable booking, reserving or purchasing.
Promote More of What the Business Offers
Lodging, dining, events, amenities, packages and other revenue areas receive coordinated support instead of competing for attention.
Create a Stronger Library of Original Content
Planned content shoots give the business real photos and videos that can support social media, email, ads, websites and future campaigns.
Stay Consistent Through Busy Seasons
Marketing keeps moving while the internal team remains focused on guests, operations, events and service delivery.
Keep Departments Working Toward the Same Priorities
A shared calendar and approval process make it easier to collect updates and build connected campaigns across the business.
Respond Faster When Plans Change
An established workflow gives the team a clearer way to communicate updates, revise materials and keep guest-facing information current.
Use Performance to Guide Future Decisions
Reporting helps the business understand which messages, experiences and campaigns are generating attention and action.
FAQs
Hospitality marketing FAQS
We support hotels, resorts, vacation rentals, restaurants, bars, cafés, catering companies, travel and tourism businesses, attractions, wellness properties, entertainment venues, meeting spaces, event-focused businesses and other companies built around guest experiences.
Yes. We work with clients locally and in other states. The content and communication process is planned around the client's location, team and needs, which may include travel for larger shoots, client-provided footage or coordination with approved local partners.
Yes. Content shoots can capture rooms, amenities, food, drinks, events, attractions, staff, property features, guest-facing spaces and short-form video. We plan the shot list around upcoming campaigns and the content the business needs most.
Yes. We can organize content around the larger brand while giving the right amount of attention to lodging, dining, events, amenities, entertainment and other revenue areas. The calendar keeps those priorities connected without making the page feel scattered.
Yes. We can build newsletters, promotional campaigns and automated email funnels for approved audiences. Content may include seasonal offers, events, packages, menus, property news and other reasons to return.
Yes. Paid campaigns can support bookings, reservations, calls, ticket sales, event inquiries and website traffic. We plan the targeting, creative, landing experience and reporting around the action the business wants people to take.
Yes. We can build a new website or improve an existing one through clearer messaging, stronger service and experience pages, local SEO, blogs, menus, event pages, landing pages, lead forms and ongoing updates. Booking, reservation or ticketing integrations may involve coordination with the client's current technology provider.
Yes. We can plan the campaign, create the promotional content, build email and paid ad support, update the website and manage the launch timeline. The exact mix is based on the event, audience, lead time and business goals.
Yes. We can manage approved services directly or support an internal team with strategy, content creation, campaign execution, paid ads, email, website work, reporting and vendor coordination.
Yes. Casinos are part of the hospitality industry, and Makin' It Marketing has a dedicated Casino Marketing page that explains our gaming-specific experience and services in greater detail.
Services are custom quoted based on the channels, content volume, number of locations or departments, content shoot needs, website scope, campaign schedule and level of ongoing management required.
Connect with us
Build a marketing presence that reflects the experience you provide
Tell us how your business serves guests, which revenue areas need more attention and where your current marketing process is falling behind. We will recommend the right mix of social media, original content, email, paid ads, website support and ongoing strategy.
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Your business gains a consistent marketing presence while your internal team stays focused on the people already walking through the door.
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