If you've been wondering what to do when it comes to marketing your service based business for the Fourth of July - we've got you covered.
To market your service based business for the 4th of July, we recommend you try the following:
Embracing the patriotic theme in your marketing
Offering special promotions & discounts
Using social media to highlight your brand
Collaborating with local events and organizations
How to Embrace the Patriotic Theme in your Marketing for the 4th of July
Incorporate patriotic elements into your marketing campaigns that relate with the 4th of July spirit. Use red, white, and blue color schemes, American flags, and other patriotic symbols in your visuals and content.
Messages and theme you want to follow for 4th of July marketing:
How to Offer Special Promotions & Discounts for Your Services to Celebrate the 4th of July with your Clients
Create exclusive offers, discounts, or limited-time promotions specifically for the 4th of July.
Ideas for 4th of July Marketing:
Independence Day themed sales
Incentives to encourage customers to make purchases during the holiday
How to Collaborate with Local Events and Organizations to Boost your Brand Presence this 4th of July
Partner with local events or organizations hosting 4th of July celebrations can help you expand your reach and increase brand awareness for your service based business.
3 effective ways to connect with your target audience for the 4th of July:
Sponsorship of events
Setting up promotional booths at local parades or firework displays
How to Use Social Media to Highlight Your Service BasedCompany's 4th of July Celebrations and Experiences
Use social media to post stories and content of your company's experience on the 4th. Consider running contests asking followers to share their patriotic experiences. Make sure to use relevant hashtags to increase visibility & engagement.
What your company should post on the 4th of July
Make a story post with a question sticker asking what your audience's 4th of July plans are. This will drive audience engagement.
Create a carousel post to showcasing your offers, deals and events to let your audience know what's coming
Create a "Happy 4th of July from [your company name here]" post to show your audience that you and your team are celebrating
Leverage social media and your Google business profile to alert your audience of any altered hours or closings during this time.
Holiday Marketing Ideas for New England Service Based Businesses
If you didn't have enough time to create marketing collateral for the 4th of July this year, don't worry. We've still got plenty of holidays that you can incorporate in your marketing efforts before the year ends!
Be sure to create a holiday content calendar for your business so you never miss a holiday marketing opportunity again.
Don't have the time? We can help! We provide service based businesses like yours with customized content calendars that highlight your industry holidays and widely celebrated ones like the 4th of July for our social media clients. Book a complimentary discovery call today to learn more!