Makin' It Marketing

Think about the last time a company's social media post made you stop scrolling. Chances are, it wasn't a polished graphic or an advertisement, it was a person. Maybe it was a business owner sharing their story, an employee explaining their work, or a behind-the-scenes look at a project. It felt genuine, and that's exactly why it caught your attention. For years, businesses have focused on building polished brands through professional content. While that's still important, one of the biggest...

Pause for a minute this morning and take a quick look at your social media profiles. It’s easy to think, “Everything looks fine, there’s nothing to update.” But strategies, bios, and profile details can become outdated before you even realize it. Considering people spend around two hours a day on social media, it’s safe to say that things like your bio, saved links, and pinned posts are some of the first things people look at when they land on your page. Here are a few things we recommend...

Let’s be honest, every business looks at what its competitors are doing, and we do it too! Before starting a new strategy or campaign, it helps to understand what others in your industry are doing and what audiences are responding to. From there, you can identify which ideas could be adapted to fit your own business. Competitor research can offer valuable insight into industry trends, how other businesses communicate with their audiences, and which content formats are gaining attention. It...