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More marketing support without adding another full-time position.
Outsourced marketing support for casino marketing departments
Casino marketing departments have a lot to manage, and even a strong internal team can reach a point where there are simply more projects, promotions, updates, campaigns, and day-to-day requests than there are people available to execute them.
Makin' It Marketing provides outsourced marketing support specifically for casino marketing departments that need additional capacity without outsourcing their entire marketing operation.
We work alongside your internal team to take ownership of the marketing work you need help executing, whether that means consistent support in a few specific areas or an extra marketing resource your department can tap into as priorities change throughout the year. If your team knows what needs to get done but could use more people helping get it done, that is where we fit in.
Who can help a short-staffed casino marketing department?
An outsourced casino marketing partner can give an internal marketing department additional capacity without requiring the property to hire another full-time employee for every area where support is needed.
For some casinos, the immediate need is social media. For others, it may be website updates, email marketing, content creation, SEO, campaign coordination, reporting, or a growing list of projects that the internal team has not had time to get to.
Makin’ It Marketing works with casino marketing departments to identify where outside support would have the greatest impact and builds the scope around those needs. Your internal team continues to lead the property’s marketing while our team takes responsibility for agreed-upon areas of execution.
What can a casino marketing department outsource?
A casino does not have to outsource its entire marketing department to benefit from outside support. In many cases, the most effective approach is keeping the responsibilities that require the closest connection to the property in-house while outsourcing work that can be managed effectively by an experienced external team.
Depending on your internal resources and existing vendors, Makin’ It Marketing can support your department with:
Social media management and content planning
Copywriting and content development
Graphic design
Reels and short-form video editing
Content shoots
Website updates and ongoing website management
Promotional and event landing pages
Email marketing
SEO and search visibility
Google Business Profile management
Online reputation and review management
Paid social media
Marketing reporting
Campaign coordination
Marketing audits and strategy
Project-based marketing needs
We can take ownership of a defined area of your marketing or provide support across several areas when your department needs greater flexibility.
How does outsourced casino marketing support work with an internal marketing team?
The best outsourced marketing relationships should reduce the amount of work sitting with the internal team, rather than creating another vendor that needs constant direction.
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At the beginning of an engagement, we establish what Makin’ It Marketing owns, what stays with your internal department, how information will be shared, who needs to approve what, and how our team should communicate with the other departments and vendors involved.
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From there, we become part of the ongoing workflow.
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Depending on the scope, that may mean joining recurring marketing meetings, maintaining shared calendars, communicating with department contacts, managing projects through your existing systems, preparing work for approval, coordinating with outside vendors, and keeping track of upcoming deadlines.
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Your marketing director should not have to assign every individual task for the partnership to be useful. Once we understand your property, calendar, team, and priorities, our role is to help keep the work moving.
What marketing agencies work as an extension of a casino marketing department?
Makin’ It Marketing works as an extension of internal casino marketing teams rather than requiring a property to replace its existing department, agency relationships, or vendors.
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That model is especially useful in casino marketing because so much of the work crosses departments. A campaign may involve promotions, Players Club, food and beverage, entertainment, hotel operations, database marketing, leadership, designers, photographers, media buyers, printers, and other outside partners.
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Our team can work within that existing structure, taking responsibility for the areas assigned to us while communicating with the people already involved.
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The result is additional marketing capacity without rebuilding the entire department around a new agency relationship.
Can an outside marketing company work with our existing casino marketing agencies and vendors?
Yes. Outsourcing part of your casino marketing does not mean consolidating every marketing function under one company.
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Your casino may already have an advertising agency, media buyer, database partner, photographer, videographer, printer, promotional vendor, web developer, or other long-standing relationships that work well.
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Makin’ It Marketing can work alongside those partners and focus on the areas where your team needs additional support.
If another agency develops a campaign, for example, our role may be translating that campaign across social media, website content, email, or other digital channels. If you already have photographers or videographers, we can incorporate their assets into the content calendar rather than requiring you to replace them.
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We are comfortable being one part of a larger casino marketing operation.
Our casino marketing team is overwhelmed. What should we outsource first?
Start with the work that is both recurring and consistently taking time away from higher-priority responsibilities.
If your marketing director is spending hours every week scheduling social posts, making routine website changes, chasing content, formatting emails, responding to reviews, or coordinating straightforward digital updates, those responsibilities may be good candidates for outsourcing.
It can also be useful to look at what is consistently being delayed. If your team has been talking about improving SEO, creating more video, cleaning up the website, developing stronger reporting, or building better digital processes for months without having time to move those projects forward, outside support can help turn those priorities into active work.
The goal is not to outsource responsibilities simply because you can. It is to identify where additional capacity gives your internal team the most useful time back.
Should a casino hire another marketing employee or outsource marketing support?
The right decision depends on how much work needs to be covered, what type of expertise is required, and whether the need is concentrated in one role.
Hiring internally can make sense when the casino has enough consistent work to justify a dedicated position and needs that person closely involved in day-to-day property operations.
Outsourced support can make more sense when the department needs several different marketing skill sets or when priorities change throughout the month. Instead of hiring one person who is expected to write, design, edit video, manage a website, understand SEO, run social media, analyze results, and coordinate campaigns, an outsourced marketing relationship can give the department access to people with different areas of expertise.
Some casinos use both. An internal marketing department maintains property knowledge and leadership while outside partners provide specialized skills and additional execution capacity.
Can we outsource only part of our casino marketing department?
Yes. In fact, partial outsourcing is often the model that makes the most sense for established casino marketing departments.
Your team may already handle strategy, advertising, promotions, database marketing, Players Club, and property communications effectively while needing help with digital execution. Another property may have social media covered internally but need ongoing website, SEO, email, or content support.
Makin’ It Marketing builds casino engagements around those gaps instead of requiring the property to hand over its entire marketing function.
This allows the casino to keep the people, processes, and vendor relationships that are already working while adding support where it is needed.
Can we use outsourced marketing support during busy periods or for special projects?
Yes. Not every casino marketing need requires a permanent addition to the department.
Properties may need additional support leading into anniversaries, major promotions, entertainment announcements, openings, seasonal campaigns, large events, website projects, or periods when internal staffing is limited.
Makin’ It Marketing can support ongoing retainers as well as defined marketing projects, depending on the scope and availability.
For casinos with ongoing support needs, the scope can also be structured so our team is able to assist with different priorities as they arise rather than being limited to one narrow marketing function.
Who can handle the day-to-day digital marketing for a casino?
Makin’ It Marketing provides day-to-day digital marketing support for casinos across social media, content, websites, email, SEO, reputation management, and other ongoing digital needs.
The exact responsibilities depend on the property and its internal resources.
For one casino, day-to-day support may mean managing the social calendar, publishing content, monitoring comments, and coordinating promotional updates. For another, it may mean keeping the website current, supporting email campaigns, managing Google Business Profile updates, and helping execute projects that come out of weekly marketing meetings.
We define those responsibilities at the beginning of the engagement so your team knows what it can hand over to ours.
How can an outside marketing company keep up with everything happening at our casino?
An outside marketing company needs access to the right information and a consistent process for receiving it.
During onboarding, we learn how your property operates, which departments regularly have marketing needs, how promotions and events are planned, who owns approvals, which vendors are involved, and where information currently lives.
From there, we establish a workflow that makes sense for your team. That may include recurring meetings, shared project management systems, promotional calendars, department deadlines, approval processes, and direct communication with designated contacts.
Over time, the goal is for our team to understand the rhythm of the property well enough that we can anticipate recurring needs instead of waiting for your marketing director to explain the process
every month.
What should a casino expect from an outsourced marketing partner?
A casino should expect an outsourced marketing partner to bring more than additional deliverables. The relationship should create additional capacity for the internal department.
That means understanding deadlines, following established approval processes, communicating clearly, staying organized, learning how the property operates, and being able to collaborate with both internal departments and outside vendors.
Your outside marketing team should also understand when something requires internal knowledge or approval rather than making assumptions about the property.
The strongest partnerships develop over time as the outside team becomes more familiar with the casino’s brand, guests, departments, promotional calendar, leadership expectations, and existing marketing operation.
Does Makin’ It Marketing have experience working with casino marketing departments?
Yes. Makin’ It Marketing has direct experience working alongside casino marketing departments on ongoing digital marketing, social media, promotions, content creation, website updates, guest communication, and other day-to-day marketing needs.
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Our casino experience has shaped how we approach these partnerships. We understand that casino marketing departments are managing a high volume of information across multiple areas of the property and that priorities can change quickly.
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We also understand that an outside partner needs to fit into an existing operation rather than expecting the entire operation to change for them.
How much does outsourced casino marketing support cost?
The cost of outsourced casino marketing support depends on what your internal department needs the outside team to own.
A defined service such as social media management may be structured as a monthly retainer, while broader support across several marketing functions may require a customized ongoing scope. Project-based work can also be priced separately when a casino needs help with a specific initiative rather than ongoing support.
During the initial conversation, we look at the responsibilities your team wants to outsource, how frequently those needs occur, the level of strategy involved, and how closely our team will need to integrate with the property.
From there, we recommend a structure that reflects the actual support required rather than adding services your department does not need.
Looking for more support for your casino marketing department?
You may already have a strong marketing team. You may already have agencies and vendors you trust. You may even have the strategy mapped out.
You may simply need more people to help execute it.
Makin’ It Marketing works with casino marketing departments that need additional support without starting over with their existing marketing operation.
We can look at what your team currently manages, where projects are getting held up, what your existing partners already cover, and where bringing in our team could make the biggest difference.
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Tell us where your marketing department needs more support, and we’ll help you determine what makes sense to keep in-house and what we can take off your plate.