Resources

Let’s be honest, every business looks at what its competitors are doing, and we do it too! Before starting a new strategy or campaign, it helps to understand what others in your industry are doing and what audiences are responding to. From there, you can identify which ideas could be adapted to fit your own business. Competitor research can offer valuable insight into industry trends, how other businesses communicate with their audiences, and which content formats are gaining

As Ferris Bueller famously said in Ferris Bueller's Day Off, "Life moves pretty fast. If you don't stop and look around once in a while, you could miss it." In this case, "life" isn't all that different from marketing. Trends emerge, evolve, and gain traction seemingly overnight. If you're not paying attention, it's easy to miss the themes shaping how people engage with content today. This year, there's one theme we've noticed appearing again and again across social media, an

There’s been a noticeable shift happening across social media lately, and for once, it’s a trend that just about any business can apply… We’re talking about MICRO-STORYTELLING. Gone are the days when every post needed to be perfectly polished or packed with information. Today, people are paying more attention to content that feels real, relatable, and human. So, what is micro-storytelling? Think: "A customer told us something we'll never forget..." "This project taught us an

There was a time when businesses focused heavily on achieving the “perfect” presence online. But this year, something changed. People started connecting with something entirely different: familiarity. Consumers are becoming more drawn to brands that feel human, approachable, and present within their communities. Businesses that show up consistently, engage in conversations, support local events, respond to reviews, and build real relationships are earning trust in ways poli

If you haven't started paying attention to the FIFA World Cup yet, now's the time to join the action! Soccer fan or not, the tournament is one of the biggest global events of the year, capturing the attention of millions of people who are watching matches, checking scores, scrolling social media, and joining conversations online. Naturally, major brands are taking advantage of the attention. But here's the interesting part: it's not always the big companies spending the most