Kevin Chetwynd

After spending some time in Wyoming, Kevin started thinking about what marketing must have looked like during the days of the Wild West. Wyoming’s frontier era took place primarily during the second half of the 1800s. The territory was established in 1868, and Wyoming officially became a state in 1890. Towns were developing quickly around railroads, mining, ranching, and trade. As new businesses opened, owners had to find ways to stand out, attract travelers, and earn the trust of people who...

One of the best parts about traveling as a marketer is seeing how culture influences communication, persuasion, and customer behavior. It wasn’t until I stepped outside the U.S. that I really began noticing how differently marketing works around the world. I’m Kevin, and over the past year working with Makin’ It Marketing, I’ve had the chance to travel through Asia, Australia, and New Zealand in search of new experiences and fresh perspectives. Along the way, I’ve picked up a ton of insights,...

One trait every good marketer shares is the ability to be observant. We pay attention to how people behave and the actions they take. That means looking at behavior, such as what posts people save, which ones drive higher engagement, and where users drop off on a website. Those actions tell a story, and once you start recognizing the patterns, it becomes much easier to connect your audience to their behavior and make smarter marketing decisions. And honestly, some of our best ideas don’t come...