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Social media management built specifically for casinos.
Casino Social Media Management
Managing social media for a casino requires more than filling a monthly calendar with promotional graphics. There is a constant flow of information coming from across the property, from upcoming promotions and entertainment to jackpot winners, dining, hotel offers, events, Players Club updates, and everything happening in between.
Makin’ It Marketing provides ongoing social media management for casinos that need an experienced team to take responsibility for the planning and day-to-day execution behind their social channels.
We work with internal casino marketing teams to build the calendar, create the content, manage publishing, respond to what is happening throughout the month, and use performance data to continually improve the strategy. Your team keeps us connected to the property and its priorities, while ours handles the work required to turn that information into a consistent social media presence.
Who can manage social media for a casino?
Makin’ It Marketing manages social media for casino properties and works directly with internal marketing departments to handle the ongoing strategy, content creation, publishing, community management, and performance reporting behind their social channels.
Because we already have experience working within casino marketing departments, our team understands that the monthly content calendar is only one part of the job. Promotions change, winners happen in real time, entertainment gets announced, departments have new priorities, and content often needs to move through several people before it can be published.
Our role is to build a process that can accommodate that pace while taking as much of the recurring social media workload off the internal marketing team as possible.
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What should be included in casino social media management?
Casino social media management should cover the complete process behind keeping the property’s channels current, rather than stopping at caption writing or scheduling a predetermined number of posts.
Depending on the property and the responsibilities of its internal team, our casino social media management can include:
Social media strategy and monthly planning
Content calendar development
Caption writing and copywriting
Custom graphics and carousels
Reels and short-form video
Scheduling and publishing
Timely promotional and property updates
Community management
Comment and message monitoring
Paid social campaigns and post boosting
Content shoots and original photography/video
Influencer and creator coordination
Monthly reporting and performance analysis
Coordination with internal departments and existing vendors
The scope is built around what your property needs us to own. If your internal team already handles certain areas well, we do not need to duplicate them.
What agencies
specialize in social media for casinos?
A social media company specializing in casinos should understand the operational side of casino marketing in addition to knowing how to create social content.
Makin’ It Marketing has direct experience managing casino social media and working with the departments, vendors, promotional calendars, approvals, and last-minute changes that influence what gets published.
That experience matters because an outside social media team needs to understand where its information is coming from, which details need to be verified, how far ahead content can realistically be planned, what requires approval, and which parts of the calendar need enough flexibility for timely content.
The social media strategy should fit the way the casino operates rather than requiring the property to reorganize itself around
the agency.
What are the best
social media agencies for casinos?
When comparing social media agencies for a casino, look for direct gaming experience and evidence that the company has managed the ongoing demands of an active casino property.
A strong casino social media partner should be able to explain how it handles monthly planning, promotional information, original content, video, approvals, community management, timely updates, paid support, reporting, and communication with the casino’s internal marketing department.
It is also worth looking beyond the number of posts included each month. Posting volume matters, but so does whether the company can create enough original content, understand the property, adapt when priorities change, and use results from previous months to make the next calendar stronger.
Makin’ It Marketing has supported casino social media through both long-term and short-term engagements, including a multi-year casino partnership involving more than 850 pieces of published content annually.
Who are the best
casino social media marketing companies?
The right casino social media marketing company depends on how much of the function your property wants to outsource.
Some casinos need a company to take responsibility for nearly the entire social media operation, while others have internal team members creating content or setting strategy and need an outside partner to handle specific parts of execution.
When evaluating companies, ask exactly what happens after the contract is signed. Determine who creates the calendar, who writes the copy, where photography and video come from, who publishes the posts, who monitors comments, how last-minute updates are handled, who reviews performance, and how frequently the outside team communicates with your internal department.
Makin’ It Marketing builds the scope around those responsibilities so there is a clear understanding of what our team owns and what remains with yours.
Can we hire a company just for social media while keeping our current agency?
Yes. Your casino does not need to replace its existing advertising or marketing agency to bring in a company that specializes in
social media.
Many properties use different partners for different areas of
marketing. Your existing agency may continue handling traditional advertising, media buying, campaign creative, branding, or other responsibilities while Makin’ It Marketing manages the ongoing social media operation.
We can work from approved campaign creative, coordinate with your agency on upcoming initiatives, incorporate photography and video from existing vendors, and adapt broader campaigns for the platforms we manage.
This approach allows the property to add specialized social media support without disrupting agency and vendor relationships that are already working.
Can we outsource casino social media while keeping strategy in-house?
Yes. If your internal marketing leadership already has a clear strategy for the property, Makin’ It Marketing can focus primarily on turning that strategy into consistent social media execution.
Your team may continue determining major property priorities, promotional direction, annual campaigns, media strategy, and broader marketing goals while ours develops the social calendar, writes and creates the content, edits video, publishes posts, manages engagement, and reports on performance.
We can also take a more active role in social media strategy when needed. The division of responsibilities is established at the beginning of the engagement based on the experience and capacity of you
internal team.
The goal is not to take control away from the people who know the property best. It is to give them a social media team capable of carrying the strategy through consistently.
How does Makin’ It Marketing keep up with a casino’s changing social media calendar?
We plan as much as possible in advance without treating the approved monthly calendar as something that cannot change.
Your team provides upcoming promotions, entertainment, events, dining priorities, campaigns, and other information according to an established planning schedule. We use that information to develop the core calendar and identify the content or creative needed for the month.
Once publishing begins, we continue managing the account as new priorities arise. That may include adding winner content, adjusting promotional messaging, incorporating newly available photos or video, updating posts when details change, or shifting the calendar when something more timely needs attention.
For an active casino property, ongoing management has to account for both planned content and what happens after the calendar is approved.
How do you create enough original content for casino social media?
Original content can come from a combination of planned content shoots, casino team members, existing photographers and videographers, event coverage, and assets captured throughout normal property operations.
Makin’ It Marketing can travel to casino properties for larger content shoots, build shot lists around upcoming marketing priorities, coordinate with existing content vendors, and turn raw photos and video provided by the property into finished social content.
We also plan ahead for what we know the calendar will require. If a restaurant, entertainment venue, hotel package, promotion, or upcoming campaign needs stronger visual content, identifying that need early gives the property time to capture it instead of defaulting to another graphic because nothing else is available.
How much does casino
social media management cost?
The cost of casino social media management depends on the size of the scope and how much responsibility the outside team is taking on.
Pricing can vary based on the number of platforms, posting frequency, volume of original content, Reels and video editing, community management requirements, paid social support, content shoots, reporting, meetings, and the amount of coordination required with internal departments and vendors.
A casino looking for support with a few posts each week has a very different scope from a property that needs daily publishing, frequent promotional updates, active community management, ongoing video content, paid support, and coordination across several departments.
Makin’ It Marketing builds casino social media scopes around the actual level of support required so the property is paying for the resources it needs rather than being placed into a generic package.
What results has Makin’ It Marketing delivered for casino social media?
Our casino social media experience includes a multi-year partnership supporting a high-volume content calendar alongside the property’s internal marketing team.
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That partnership has generated more than 68.6 million Facebook impressions, 14.2 million in reach, 866,000 video views, 9,000 followers added, and more than 850 posts published annually.
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Those results came from ongoing management rather than a single campaign, giving our team experience with the planning, execution, communication, and consistency required to manage casino social media over the long term.
Looking for a company to manage your casino’s social media?
If your casino already has a marketing strategy but needs more help executing social media, we can work within the structure you already have. If social media itself needs a stronger strategy, we can help build that too.
The first step is understanding your current platforms, how social media is being managed today, what your internal team wants to continue owning, and where you need an outside partner to take responsibility.
Our complimentary casino marketing audit can also give you an outside perspective on your current content, platform mix, consistency, creative, engagement, and opportunities before deciding what level of ongoing support makes sense.