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More marketing support without adding another full-time position.
A casino website can have dozens of areas that need attention throughout the month. Promotions launch and end, entertainment gets announced, restaurant menus and hours change, hotel packages are added, events need landing pages, and outdated information needs to come down just as quickly as new information goes up.
Makin’ It Marketing provides ongoing casino website management for properties that need a reliable outside team to handle those updates without requiring the internal marketing department to manage every website change themselves.
We can work within your existing website, coordinate with your current developers and vendors, or build a new website in WordPress or Wix when the property needs more than ongoing management.
Ongoing website support for casinos that need to keep up with everything happening on property.
Who can manage ongoing website updates for a casino?
Makin’ It Marketing provides ongoing website management for casinos that need regular updates but do not necessarily need or want a full-time web developer on staff.
Our team can work directly with the casino marketing department to manage routine website changes throughout the month, including promotions, entertainment, dining, hotel information, events, property updates, landing pages, images, copy, and other time-sensitive content.
The goal is to establish a clear process for submitting, reviewing, approving, publishing, and eventually removing updates so the marketing team is not starting from scratch every time something on the website changes.
What should casino website management include?
Ongoing website management should account for both routine updates and the larger digital projects that come up throughout the year.
Depending on the website and the property’s internal resources, Makin’ It Marketing can support:
Casino promotion updates
Entertainment and event listings
Promotional and campaign landing pages
Dining pages, menus, hours, and specials
Hotel information and packages
Property announcements
Homepage banners and featured content
Images and website copy
New page creation
Existing page updates
Forms and calls to action
Basic website maintenance
Mobile usability improvements
SEO updates and on-page optimization
Google Analytics and website performance tracking
Coordination with existing developers & technology partners
The scope can be built around the areas your team needs help managing rather than requiring MIM to take over the entire website.
Who can update casino promotions and events online?
Makin’ It Marketing can manage the website updates required to support an active casino promotional and entertainment calendar.
Your internal team provides the approved promotional details, creative, entertainment information, dates, disclaimers, or other necessary materials, and our team handles the website execution based on the process established for your property.
That can include creating or updating promotional pages, adding entertainment listings, changing homepage features, publishing dining specials, updating event information, replacing expired promotions, and making sure the website reflects what guests can currently expect at the property.
For properties with frequent updates, we can build website management into the ongoing marketing workflow so web changes are planned alongside social media, email, and other digital channels instead of being treated as separate last-minute projects.
Can you manage our casino website without rebuilding it?
Yes. A casino does not need to rebuild its website simply because the internal marketing team needs help managing it.
If your existing website is working well and we can access and manage the appropriate areas of the platform, Makin’ It Marketing can provide ongoing support within the site you already have.
Before beginning, we review the current website platform, access levels, existing integrations, development requirements, and any limitations that could affect what our team can manage directly. If another developer or technology company needs to remain involved for more technical changes, we can coordinate with that partner rather than requiring the property to replace them.
A rebuild should be recommended because there is a legitimate reason to rebuild, not because an outside marketing company wants to move the property onto its preferred platform.
Can Makin’ It Marketing build a new casino website?
Yes. In addition to ongoing website management, Makin’ It Marketing designs and develops websites in WordPress and Wix.
A new website may make sense when the existing site is difficult for the marketing team to update, no longer reflects the property, has significant usability issues, is difficult to navigate on mobile, lacks important functionality, or cannot effectively support the amount of promotional and property information being published.
For a new casino website project, we can support the structure, copywriting, design, development, SEO foundations, mobile experience, calls to action, and organization of the different areas of the property.
We also consider what happens after launch. For a casino website that changes frequently, the backend should make ongoing management easier rather than creating another system the marketing department struggles to maintain.
Can you build casino promotional landing pages?
Yes. A casino does not need to rebuild its website simply because the internal marketing team needs help managing it.
If your existing website is working well and we can access and manage the appropriate areas of the platform, Makin’ It Marketing can provide ongoing support within the site you already have.
A promotional landing page can bring the campaign details,
creative, calls to action, rules or disclaimers, dates, supporting content, and related information into one place while giving social media, email, digital advertising, and other channels a clear destination to send guests.
Can our website updates coordinate with social media and email?
Yes. One advantage of working with a marketing firm that supports more than website development is that website updates can be coordinated with the rest of the casino’s digital marketing.
If a new promotion launches, for example, the landing page can be prepared before the social posts and email are scheduled. If an entertainment announcement changes, the website and supporting digital content can be updated together. If a restaurant introduces a new menu, the website does not have to remain several weeks behind the social channels.
Makin’ It Marketing can manage these channels together or work alongside the internal team and other agencies responsible for them.
Can you work with our current casino website developer?
Yes. Makin’ It Marketing can work with an existing developer, hosting provider, technology partner, advertising agency, or other website vendor.
There may be areas of the website that our team can update directly and others that should remain with the original developer, particularly when custom functionality, integrations, databases, or more technical development is involved.
We establish those responsibilities at the beginning so routine marketing updates do not become unnecessarily complicated and technical work continues going to the appropriate resource.
How quickly can
casino website updates be made?
Turnaround depends on the type of update and the workflow established with the property. Changing existing copy or replacing a promotion is different from designing a new landing page or developing new functionality.
For casinos with frequent website needs, we recommend establishing a recurring process for planned updates while also determining how urgent changes will be handled. This gives the marketing department a predictable way to submit upcoming promotions, entertainment, dining information, and other updates without preventing the team from responding when something changes unexpectedly.
During onboarding, we can establish expected turnaround times based on the volume and types of website requests your property typically has.
How much does ongoing casino website management cost?
Casino website management pricing depends on the platform, frequency of updates, volume of content, complexity of the website, and whether the scope includes additional work such as landing page development, copywriting, design, SEO, analytics, or coordination with other vendors.
Some properties may only need a set amount of website support each month, while others have enough promotions, entertainment, dining, hotel, and property updates to require ongoing management throughout the week.
We review the existing website and typical volume of requests before recommending a scope so the level of support reflects how the property actually uses its website.
New WordPress and Wix website builds are scoped separately based on the size, functionality, content, and requirements of the project.
Looking for ongoing website support
for your casino?
If keeping your casino website current has become another recurring responsibility for an already busy marketing department, Makin’ It Marketing can take ownership of the updates your team no longer needs to manage internally.
We can work within your existing website, collaborate with the developers and vendors you already have, create promotional landing pages as new campaigns launch, or discuss a new WordPress or Wix website if the current platform is no longer meeting the property’s needs.
The first step is reviewing your existing website, how frequently it changes, who currently manages it, and where the process is creating the most work for your team.