Resources

After spending some time in Wyoming, Kevin started thinking about what marketing must have looked like during the days of the Wild West. Wyoming’s frontier era took place primarily during the second half of the 1800s. The territory was established in 1868, and Wyoming officially became a state in 1890. Towns were developing quickly around railroads, mining, ranching, and trade. As new businesses opened, owners had to find ways to stand out, attract travelers, and earn the tru

People are more skeptical than ever, and why shouldn't they be? When you open your phone and start scrolling your favorite social media platform, what do you see? You see targeted ads, constant business posts, and a growing wave of AI-generated content, not casually but every single day. There’s so much content to consume, and as content creators, we feel just as overwhelmed as you are. The truth is, people have gotten better at tuning out this content and have since turne

When you think about casino marketing, what comes to mind? For most people, it's probably flashy billboards, free play offers, or high-production ads promoting a fun night out. Customer relationships probably aren't the first thing you think of. One of the biggest misconceptions about casino marketing is that it's all about getting people to gamble more. In reality, some of the most successful casino marketers are focused on something much bigger: understanding their custome

For marketers, clicks have long been the gold standard for measuring performance, revealing who’s interested, what they’re looking for, and how to guide them through the funnel. But the game has changed, and now zero-click searches are dominating the digital marketing space, and they’re here to stay. What Is Zero-Click? A zero-click search happens when someone gets the answer they need without ever leaving the search page. For example: Typing “weather near me” into Google a

One of the best parts about traveling as a marketer is seeing how culture influences communication, persuasion, and customer behavior. It wasn’t until I stepped outside the U.S. that I really began noticing how differently marketing works around the world. I’m Kevin, and over the past year working with Makin’ It Marketing, I’ve had the chance to travel through Asia, Australia, and New Zealand in search of new experiences and fresh perspectives. Along the way, I’ve picked up a

One trait every good marketer shares is the ability to be observant. We pay attention to how people behave and the actions they take. That means looking at behavior, such as what posts people save, which ones drive higher engagement, and where users drop off on a website. Those actions tell a story, and once you start recognizing the patterns, it becomes much easier to connect your audience to their behavior and make smarter marketing decisions. And honestly, some of our best